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Check Out Kris San’s Story

Today we’d like to introduce you to Kris San.

Hi Kris, we’d love for you to start by introducing yourself
I moved to Austin in 2010 from Puerto Rico. I was 25 years old. I didn’t come here with a plan or knew exactly what I wanted to do with my life. I had just graduated college with a BA in Criminal Justice and took a leap because I wanted more outside what the island had to offer. Just as I am about to turn 30 it hit me.

The sense of purpose, it sounds odd but it really came out of nowhere. It’s like God flipped a switch inside of me and activated me with purpose. This manifested itself in the form of a business, a clothing brand called KSSO and the core values were Family, Respect, Equality, Self Expression and Love. Which were all the things that represented what I wanted to be. This is when I became an entrepreneur. I knew nothing about operating a business but from this moment on, I knew this is what I wanted to be. A business owner. The brand only lasted a few years after I sold everything I owned, borrowed money I didn’t have and spent it all on the wrong things, well, because it was my first time. This however, allowed me to gain an insane amount of knowledge about the industry and business as a whole and through this venture I stumbled upon a second passion and what I am actively still pursuing today: Filmmaking. I fell in love with everything about filmmaking through the attempts of marketing my brand through video. I had no idea I was passionate about this. It was a complete surprise to me. So at 32 years old, I find myself starting over yet again, this time in all things video. I immersed myself in the world of storytelling, video and everything in between and for several years I sucked and no one told… but that’s the process. Everything started sucking less when I met my first mentor in 2019 he immediately made me better and from then on, I just kept progressively getting better and better.

Towards mid-2019, I started working in the personal development industry and knew this was the industry for me. A place where I can tell stories about transformation and personal growth. Since then, I’ve produced over 100 million views, made hundreds of videos and I am head of video production for a podcast called The Mindset Mentor ranked top 200 in the entire world with over 3 million downloads a month. It’s safe to say I’ve come a pretty long way since the first time I picked up a camera. From all of these experiences, I found an even greater passion for creating ecosystems that support creators through all of their different processes in order to allow for creativity to flow in the most natural way. Being there to support creators is at the core my true north. I’ve also created my own video podcast called Life Lessons Of A Creative Entrepreneur to share my experiences and mindset techniques to help sustainably create at scale. All in all, I still feel like this is very much still the beginning. And I am so grateful for every bump in the road that has led me to understand what makes me come alive and my hope is to be able to help others find that within themselves as well.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Absolutely not! lol.. it has been nothing but bumpy. I am a self-taught technical creator and what I mean by that is that I operate a camera and edit videos. So, the amount of information I have had to learn and continue to learn is pretty huge. Learning how the learn was the first road bump I had to overcome. Because by the time I picked up this craft it had been 6-7 years since I had graduated college and I realized I hadn’t really learned anything in a long time. Plus having the discipline to get up everyday and fail over and over again, that was pretty soul-crushing too. Nothing about my craft has come easy to me, quite the opposite actually. So, it’s been a fight to move an inch. I made a conscious choice to become the best entrepreneur/creator I can be and so I have made peace with the steep climb and continuously find new ways to enjoy and be grateful for the journey.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
In the simplest term, I create processes and ecosystems that foster the development of creators and the work they create. I do this by the way I lead, the projects I create and the standards I put on myself. I believe that art has been severely undervalued since its inception. And art is apart of every single one of us. There’s an artist inside all of us. Some may just not know it yet. And it’s the greatest gift we can share with the world. I want to be a part of a world that fights for that and the people behind it.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
I wish there was a place that I could go to that would give me the necessary training and guidance I actually needed. That was based on what it is actually like to work in a creative field and that taught me the importance of the business side and to find your value proposition stat so you gain the necessary confidence you need to succeed. But in short, get a mentor as quickly as possible. Even if you have to pay for it because it cuts the learning curve in half and brings you into a network that you need in order to make it.

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