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Exploring Life & Business with Sydney Meyer of In Ink Weddings + Events

Today we’d like to introduce you to Sydney Meyer.

Hi Sydney, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Do you remember the golden question every adult loved to ask you at age five?

“What would you like to be when you grow up?”

At that ripe age, I created masterpieces with pristine paints (mom’s nail polish) that were fit for The Louvre (the fridge). Of course, I’d one day be an artist.

By age twenty, “artist” evolved to dentist, to teacher, to gynecologist, to news anchor (no doubt I’d make a great Veronica Corningstone), to in reality working for a non-profit that served former nuclear workers from the Cold War era.

WHAT happened to the original plan?

I later became a personal trainer, property assistant, and at one point had a quarter-life crisis and was DETERMINED I’d become an FBI agent to combat human trafficking while also keeping bees on the side.

Are you keeping up?

I struggled for a long time because I thought all this job-hopping meant I was inconsistent, wishy-washy, and in general couldn’t be satisfied with anything I pursued. At first, hopping around felt like I was being a free spirit. After a while, this brought a lot of self-doubt to the point I became embarrassed to share what “Syd’s new venture is” this time.

January 2021, my husband and I found out we’d be relocating to the Austin area from Dallas for his job. We were making a big change and I dreaded the idea of trying to find another paycheck. Really, is this the extent of life? Find something to get by and entertain me for a while then move on once I get bored?

I think we’ve all had that moment when you pull up Indeed and have no idea what to type in the search. Not knowing where to start, I sat down and made a list. I asked myself:

– What are my greatest skills? Organization, communication, creating out-of-the-box ideas.

– What do people affirm in me? Curator of fun get-togethers, someone who listens well, someone who remembers all the details.

– What truly brings me joy? I love making people feel seen, loved, and heard. Celebrating birthdays and milestones, sending random affirmations, surprising loved ones with silly gifts… seeing someone else beam makes my heart so happy.

I vividly remember the “aha moment” and exclaiming, “Syd, you should be a wedding planner!” after reviewing my scribbles. Things have never been the same since.

I had interned with a wedding planner back in college and absolutely loved the gig. As fun as it was, I remember thinking then I could never be like JLo from The Wedding Planner because… well… that’s just silly as saying I wanted to be an astronaut or a rockstar! It’s so out of my league.

Friends, we don’t give ourselves enough credit sometimes.

Fast forward from that moment, eight years later, I am sharing this message with you as the owner and lead planner of In Ink Weddings + Events. After much prayer, re-analyzing what I place my identity in, and seeking a career for the sake of ME and not the money… things changed. And let me tell you, I don’t intend to ever turn back!

Not only am I now working with clients that I adore and meeting new vendors every day that champion me, but I also wake up knowing my work directly brings so many brides, grooms, and families lasting joy.

As long and daunting as it can be, sometimes we have to rule out all options until we truly find where we belong. Because of my “inconsistencies”, my “inability to keep a job”, my “erratic searching”… my heart now feels so full!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Since launching In Ink, it hasn’t always been a smooth road. There is so much to learn as a new entrepreneur such as systems that work best for you, legal processes, throwing money at one thing and realizing you should’ve spent it on another, and information overload in general.

However, the biggest struggle I’ve had to combat is the lie that I’m not good enough. We all know the term – imposter syndrome. Isn’t it odd that some of the biggest pros in the industry still feel this after years of experience?

What I’ve found to help combat this is surrounding myself with genuine people that are also in the wedding industry and hearing their stories. How did they start? What are their struggles? How can we champion and celebrate one another?

I’ve also begun keeping a journal of all my “wins” since launching In Ink. Big or small, they are creating a story that say, “Syd – look how far you’ve come! You are amazing at what you do, keep it up!”

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
In Ink Weddings + Events provides full-service wedding planning and event management to couples in the Central Texas area and is known for planning whimsical and enchanting weddings. My goal is to curate an experience that is just as unique as the smitten couple I’m serving.

What sets me apart from others is my mindset isn’t just on the wedding day. I want to set my couples up for success by ensuring they’ve done their relationship homework – set expectations, learn each other’s love languages, talk about the hard stuff – making them stronger than ever before the sweetness of forever begins!

I’m also a huge advocate for talking about body image while engaged. Culturally, there is so much pressure to look a certain way or this idea to lose weight before the wedding. I want my brides and grooms to learn it’s okay to want to look amazing for your wedding day, but we need to analyze where is that “want” coming from. Are you celebrating and cherishing your body or trying to conform it to a standard? I want them to love themselves just as much as they do their beloved.

I am proud that my brand is true to my personality. For a while, I struggled to identify my ideal client because I felt the need to conform to a certain prim and proper look. Once I realized I wanted whimsy, oddity, and enchantment from my clients, I figured it only made sense to let my playful personality shine through. That’s the beauty of running your own gig – there’s no holding back!

To my future clients, there is no such thing as too “out there.” I like to describe my design style as beautifully curated organized chaos. Tell me your wild vision. The bigger and bolder, the more excited I am to work with you!

Fun fact: I struggled for a long time coming up with a business name – I wanted it to make sense for weddings but also relate to me. I chose “In Ink” to represent the permanence of marriage and the idea of marking your calendar for the big day. BUT most importantly… Friends/family call me Syd, even closer friends call me Squid. What do squids make? So as I love to say, let’s put this in ink!

Are there any important lessons you’ve learned that you can share with us?
I cannot do it all. There are so many talented people out there that have helped me launch my business – logo/website designers, wisdom from entrepreneurs, amazing photographers, and so forth. Burnout comes when we try to do “it” all by ourselves. Once I started outsourcing help to get In Ink up and running, a huge weight was lifted. Now that I am deep into the planning world, my next step is bringing on a social media intern and event assistant.

Pricing:

  • Full Service Planning – Starting at $4,500
  • Partial Planning – Starting at $2,500
  • Coordination – Starting at $1,500

Contact Info:


Image Credits:

Kaitlin Rodgers Photo Paisley Layne Photography

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