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Inspiring Conversations with Anna Tsui of Anna Tsui International, LLC.

Today we’d like to introduce you to Anna Tsui.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I caught the entrepreneurial bug right after I graduated college in 2008.

I was working as the operational manager in a high-tech business incubator and I became friends with many of the entrepreneurs there. They saw how hard I worked: I was the first person in and the last person out. I was also the youngest and least paid employee.

I began to see the world through their eyes and soon realized that even my best efforts at my job would offer a minimum reward, but I could go into business for myself and be able to directly benefit from my own efforts.

Fast forward over a decade later, I found myself a serial, international entrepreneur, having created businesses in China, Italy and the US. They were some of the most rewarding yet difficult experiences.

My favorite part of the entrepreneurial journey has always been helping people grow and actualize their dreams, be it my business partners, colleagues or clients. This is why it was such a blessing for me to create my current leadership coaching practice.

I’ve developed a proprietary program called The Genius Method which helps individuals identify and actually “click” into their innate genius. When they experience their unique genius, everything makes sense and begins to fall into place: the promotion, the revenue, their vision and dreams become clear again.

My work with my clients led me to write a bestselling book, Shadow Magic: Turn Your Fear Into Fuel and Create a Prosperous Coaching Business. The most important point I want to get across is that we all have unconscious fears that sabotage us from what we want. The book shares how to use these “shadow” parts of us as fuel for our growth.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The reason why I started my current coaching business is that I was actively caring for 2 terminally ill grandparents. And I had to find a way to support myself but also have immense flexibility in my schedule so I could take my grandmother to her radiation appointment one day and then my grandfather to his oncology appointment soon after. In immigrant families, there is a heavy reliance on younger family members to step in and take care of the older generation, mostly due to language but also as a natural way of expressing respect. It was really difficult to balance everything and grow a new business but it actually gave me such a huge sense of purpose and perspective.

My grandparents both passed during the initial years of my business but thankfully, I had all the time and resources I needed to make sure I was able to take care of everything that was needed to put them to rest and also to create a business that felt in integrity with the lifestyle that I craved, one that valued taking care of people.

Alright, so let’s switch gears a bit and talk business. What should we know?
I am not your average executive life and business coach. I specialize in a process I’ve developed that involves personal genius activation and shadow work. I see all individuals as uniquely brilliant yet, most people are unconscious to the subliminal parts of our character that “sabotage” our efforts at achieving success.

My proprietary process helps my client identify and create an environment that allows their personal genius to thrive while also leaning into the power of their shadow parts (rather than fighting them) so they can be the powerhouse holistic leader they were meant to be.

This is essential if you are looking to craft a truly unique personal or business brand and ethos that is unlike anything else in the marketplace–because you will know the important skill of being your most powerful self.

Something magical happens when you discover your unique genius: you become more alive in your own energy and, thus, you create your own magnetic force for people and opportunities. I’ve had clients get hired by huge, dream companies like Microsoft–they found her! I’ve also had clients create 6-figure launches and create raving fans from a very small audience.

For those who want a deep dive into their personal genius, I offer a half-day intensive: https://www.annatsui.com/private-coaching

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Having a strong mentor/coach support network is essential. They fill in the gaps and provide important guidance that allows us to grow as people, professionals, business owners and also as family caretakers.

I have always invested in several mentors at any given point: a business coach/mentor, a spiritual teacher/mentor and healer (be it an acupuncturist, chiropractor, massage therapist or energy healer.) And, as I grow to be a wife and parent, I will be seeking support to help me be the best I can be without burning out.

I think some of the best places to find mentors is actually social media and via colleagues. Connect with someone who you admire and ask if they would be willing to be your mentor or if they can share with you some resources or a mentor they have worked with. In my experience, the most successful people in the industry almost always have some sort of coach or mentor and are more than happy to share and support others.

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