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Life & Work with Devon Jefferson

Today we’d like to introduce you to Devon Jefferson.

Devon, we appreciate you taking the time to share your story with us today. Where does your story begin?
I got an internship with The Hollywood Reporter in 2016 after I graduated from Iowa State University. After my internship, I decided to stay in LA to sharpen my skills. I began working for multiple media companies such as HotNewHipHop, Elevator Magazine and RapTV. In 2017, I started my own media platform, DROPSMEDIA, dedicated to connecting music fans directly to independent artists and trending music and industry news. Today I currently contribute to HipHopDX, where I have developed my Connected DXTS interview series and spoken with artists such as Curren$y, Big30 and Maxo Kream, among others. DROPSMEDIA is currently offering digital marketing services and is in the midst of launching our rebranded website and original content series for launch at the top of 2022.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Everything has been challenging, I’ve been fired from jobs, worked up to three jobs just to fund my dream, had ideas stolen from me and so much more.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a music journalist specializing in Hip Hop. I work for one of the largest media brands in the industry and are specifically in charge of our New Music Friday coverage and exclusive news coverage.

How do you think about happiness?
Life in general. It’s a gift.

Contact Info:

Image Credits:

Kevin Doso Brandon Kaipo Moningka

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