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Life & Work with Vanessa Lain Torres of Rural Lockhart

Today we’d like to introduce you to Vanessa Lain Torres.

Hi Vanessa, thanks for joining us today. We’d love for you to start by introducing yourself.
I always knew I wanted to be a photographer, but I didn’t know I wanted to photograph weddings until I was in college and got an apprenticeship with a successful wedding photographer in Austin. I signed on, just for fun, for what was supposed to be a one-year program, but I stayed for two just to learn everything I could about the wedding business. I loved it so much. Cut to 2021 and I’ve owned my own photography business for ten years now.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Owning a small business can be difficult, especially when you’re in an industry where there aren’t return clients. Each client is new and unique, and then they’re off to the next chapter in their lives. And then being in a creative industry in Austin, Texas has its own challenges because there is constantly an influx of new talent, the industry is always changing, and the trends are always changing, too. Keeping up the momentum of finding the right clients who are a good fit for my style and artistic approach is ongoing year after year.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a wedding photographer working in the Austin area and on the West Coast in Santa Cruz, California. I am primarily a documentary photographer, and I photograph beautiful moments as they happen organically. The best and most frequent compliment that I get from my clients is that I have a calm demeanor which helps calm their own nerves on a wedding day which is full of emotion, things aren’t always going exactly as planned, and they haven’t generally spent a whole lot of time in front of a camera. I really like to try and make the camera become invisible so that my clients can let their guard down and just really have fun. I’m really proud of the body of work that I have been fortunate enough to have created with so many gorgeous couples. When I think about how my work will live on for generations to come and how it folds into the legacy of families forming just now is so beautiful to think about.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
My industry is always changing, so it requires a lot of adaptability. Post-Covid, I’m seeing a lot more couples embrace the idea of intimate wedding celebrations with just family or even eloping. Will that continue on as a trend? I think so. But couples with continue to get married and make their wedding celebration completely unique for them. I love that people feel comfortable doing away with some of the wedding traditions in order to make it a day that they can really love and embrace and enjoy.

Contact Info:

Image Credits
Bio headshot photo – Paige Newton (All other photos are by me)

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