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Meet Amy Jackson of TaleSplash

Today we’d like to introduce you to Amy Jackson.

Hi Amy, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve spent my career building and shaping brands during times of rapid change. I helped potato farmers navigate the era of low-carb diets. I secured coverage in major media outlets leading up to the acquisitions of Bebo and Mint.com and led LivingSocial’s PR efforts bridging from Facebook darling to local merchant marketplace. I took Silicon Valley journalists through a walk down memory lane at the Computer History Museum’s reopening. All of which led to coverage in The New York Times, Wall Street Journal, Bloomberg Businessweek and NBC to name a few.

Over the course of eight years with SAP Concur, I built TripIt’s high-performing PR and social program from scratch, provided a voice for the award-winning redesign of TripIt.com, and created the messaging and brand experiences for Concur’s travel portfolio (TripIt, Hipmunk, Concur TripLink and ExpenseIt). Most recently, I helped SAP Ariba and SAP Fieldglass celebrate the role of its customers in navigating supply chain disruption.

Along the way, I’ve helped people fulfill the potential of their professional selves while increasing awareness of the experiences and causes that give us purpose. I created BestfortheMoment.com to cheer on working moms and entrepreneurs, aka “Mama Makers and Shakers.”

I live in the Austin hill country with my husband, two boys and labradoodle.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Becoming a mother and trying to grow my career has thrown me many curveballs. The challenges are what ultimately inspired me to take my future into my own hands and start my own company.

Four years ago, I wrote about this transformation when my first son was born and it’s what ultimately led me to interview fellow working moms for BestfortheMoment.com

There I was, standing in the back of a conference room, coffee cup in hand, holding back tears while listening to the leaders of my company speak about how hard it is to be a new parent.

I had made a special trip up to our headquarters, away from my 6-month-old, and felt like the exact message that I needed to hear in that moment had been crafted just for me.

My naivety thinking this particular business trip was merely a matter of logistics – fly up after bedtime, have my husband do daycare drop off and grandma pick up – was coming back to bite me.

That first night away, I expected my son to go happily to sleep while I whizzed off in an Uber to the airport. But there were tears of protest about the interruption in our well-oiled routine. The next day he was all smiles on Facetime, but his tummy and teething bothered him later on.

My son didn’t need super mom, he just wanted his mom.

Where did this new working mama overdrive come from? Going back to work in the beginning of the year was refreshing. I cherished the early days of just me and my son spending time together, but I was ready to get back into the swing of things.

The hardest parts of returning to work were the adjustment to our new morning routine, when I frequently underestimated how long it would take to get two of us out the door and pumping on trains, planes, in airports and hotels.

Otherwise, my first few weeks were mentally exhilarating. I felt sharp and focused, even while struggling to get a full night’s sleep during my son’s 4-month sleep regression.

That’s when I got cocky. Amidst my adrenaline rush returning to the job I love, I had fallen into the self-inflicted trap of trying to have it all.

I smoothed out the morning daycare drop-offs with podcasts and lattes and channeled my determination and focus into inspiring my team to make the most of every minute in and out of the office. I became a fan of recipe delivery boxes and experimented with subscriptions to personalized stylist picks. I double-counted gym trips as quality couple time.

I’ve always jumped at opportunities to improve myself, my health, and my career. But trying to do so while taking care of another human being is where I started bumping into walls.

No one asked me to master every facet of my life, so why did I put so much pressure on myself?

As a new mom, it can be hard to find your compass. Where do those of us who are crazy enough to think we can have it all go to confess and commiserate?

Plenty of moms ban together around things like breastfeeding, baby-wearing or school admissions.

But for me, it’s at the office. And that’s been the biggest surprise. The same place that drives me is full of a community of moms who’ve been through the very same challenges.

So I’m learning to be more open about my struggles – even in the workplace – and I’m getting reassuring messages in return. The common theme is that no working mama can do it alone. “It takes a village” frequently rolls off the tongue, and everyone agrees that it’s trial and error until you figure out a system that works for you.

Admitting that I’m struggling at work too, is a first for me. This is incredibly humbling for someone who has never wanted to show weakness and said yes to every opportunity.

Even outside of work, I’m now trying to focus on the simple things that bring joy to me and our little family. Like making dinner and snuggling in bed on the weekends. If I can carve out time for those two favorite past times, I will consider it a huge accomplishment.

Most of all, I’m learning that to admit you can’t do it all isn’t weak, it’s human.

Not superhuman. Just human.

Alright, so let’s switch gears a bit and talk business. What should we know?
Given how rapidly our world is changing due to the pandemic, climate change, supply chain disruption, innovation and social media, there’s never been a better opportunity to join the conversation and help make sense of it all.

Everyday I find opportunities to connect my clients to journalists looking for sources to comment on what’s happening in our world. My experience amplifying the benefits of technology products and services and shaping the perceptions of lifestyle brands gives me a unique, hybrid perspective and approach.

If you’re a business, your real brand power and PR opportunities come from finding a connection between what matters to you, the experiences of your customers and the stories we’re all reading, watching and listening to.

Can you talk to us a bit about happiness and what makes you happy?
Being outside with my family as the sun is setting is what makes me most happy. We’re fortunate to live in the hill country where the sunsets are spectacular on a regular basis. It’s the most peaceful time for all of us to explore our neighborhood and for my boys to get their final burst of energy out for the day.

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Image Credits
Amy in red jumpsuit can be credited to Tara Welch Photography (Austin business); Amy in navy and family photos can be credited to Priscilla Oberle Photography (Austin business)

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