Today we’d like to introduce you to Cheramie Law.
Hi Cheramie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
It’s funny to think that I just landed in the wine business. My journey starts off as a consumer. I was an older college student because I was in the Marine Corps before college. That means all my friends were older and we would hang out at a wine bar during our free time. This is where I began to learn a lot about wine. In 2013, I met my partner, Todd Aho, and on one of our first dates, he took me to Fredericksburg, TX (which is Texas’ wine country, second to Napa, CA in foot traffic) from there wine became the hobby that we did together. In 2015/16, we were challenged by someone in the wine industry on Texas wine. At that time, we had no idea about how Texas Wine was viewed by anyone who wasn’t in Texas, as we had over the years tasted great wine and met amazing people. This reaction by someone not in the Texas wine industry spurred on an almost obsession. We began to travel the state of Texas, meeting with winemakers, growers, and industry leaders all in an effort to learn about Texas wine. In 2017, we officially started our business, Salt and Pepper Wine, LLC. Our goal was to educate the public on Texas wine and we did that through social media and in-person tastings. From there, we became wine brokers in Dallas and sold wine to restaurants, wine bars, wine festivals, and social gatherings. In 2019, we started our own Texas wine brand, Cheramie Wine. Our first wine, a Riesling, hit the market at the end of the Summer of 2020 our second wine, a Montepulciano Rosé is now available, we have Marsanne/Roussanne/ Viognier blend in the bottle and a Tinta Cao/Touriga Nacional in the barrel.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
This road into wine hasn’t been a smooth road. I came into wine in an unconventional way, because of this, it has been a struggle as there is a very large learning curve and I couldn’t find a mentor no matter how hard I tried, the wine industry is known for being closed off from people who don’t fit a certain mold. The thing about me is the struggle really pushes me to do my best.
As you know, we’re big fans of Cheramie Wine. For our readers who might not be as familiar what can you tell them about the brand?
Cheramie Wine comes straight from the heart of two dedicated wine lovers, determined to infuse energy, quality, and integrity into the fastevolving Texas wine scene. In the early 2010s, Cheramie Law, a US Marine Corps veteran, discovered Texas’ burgeoning wine scene; Texas wine soon turned into an obsession for a natural-born leader and self-starter like Cheramie. In 2013, Cheramie met Todd Aho (also a veteran) and they bonded immediately over their shared military service and their love of the Texas wine community. The foundation of their relationship rests on their similar professional backgrounds, enhanced by their shared love and curiosity for Texas wine. Despite Texas’ notable history of wine production, the present-day wine industry at large has overlooked Texas’ sense of place (i.e., terroir) as a quality wine-producing area. Cheramie and Todd’s conviction that Texas needed vigorous advocacy on the global wine stage drew them deeper into this underrepresented category.
Along this journey, they realized the least commercial grape varieties often produced the most compelling wines; underdog bottlings with flair and individuality outshone more predictable offerings from larger wineries. The logical next step seemed to be supporting these trailblazing winemakers by giving them an excuse to put more of these unusual varieties into bottles. Thus, Salt and Pepper Wine, the parent company, was founded and the Cheramie Wine label was born as a way for Cheramie and Todd to support their love of Texas wine off the beaten path. Their first Cheramie Wine, a Texas High Plains Riesling, was bottled shortly afterwards. Cheramie Wine’s strength rests in this passion: the commitment to the undiscovered, to the dedicated, and to an unwavering “Yes I can” attitude. Texas wine may not be well-known to the world, but through careful stewardship and curation, Cheramie Wine hopes to bring the very best of the Lone Star state into cellars across America. They dream of a new way forward for Texas wine and represent a vanguard of change in the industry.
Can you share something surprising about yourself?
I am actually an introvert. People find that hard to believe because I love people so much.
- 2019 Cheramie Wine Riesling $23
- 2020 Cheramie Wine Montepulciano Rosé $27
- Email: email@example.com
- Website: www.cheramiewine.com
- Instagram: https://www.instagram.com/cheramiewine/
- Facebook: https://www.facebook.com/cheramiewine
- Youtube: https://www.youtube.com/channel/UC1IrOOYTmQ08JsQE_g5kyNA