Today we’d like to introduce you to Lisa Crowder.
Hi Lisa, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I moved to Austin in 1993 to attend UT and while I was there I found metalsmithing and ceramics. Once out of school I spent a lot of time traveling around the world and when I returned to Austin full time I took up jewelry. I started like many people do with beaded jewelry, but eventually dusted off my metalsmithing skills and began to make my first line of all sterling work in 2001 or so. I went full time in 2004. Started off mainly local and then branched out nationally selling through small fine craft centered shops and galleries. Around the same time I also started doing juried craft shows across the US, which is where I have really built my clientele. I moved to my current space at Canopy in 2017 where all the jewelry is made and I have a small showroom.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s been a rollercoaster! I have survived a recession, skyrocketing materials costs, childbirth, and now Covid. Needless to say I have worked extremely hard to get to where I am AND stay there.
Can you tell our readers more about what you do and what you think sets you apart from others?
I create contemporary sterling, gold, enamel and stone jewelry in my East Austin studio. Each piece is made using traditional metalsmithing techniques such as sawing, forming, soldering, hammering and stone setting. I create a mix of one of kind and production pieces. I design all my work and have fabrication help from my long-time assistant Sarah. I sell work in over 30 stores nationwide. I would say that I am known for my contemporary aesthetic and the wearability of my work. I am continually designing new work and I love to experiment with different materials and techniques.
Can you talk to us a bit about the role of luck?
I feel like I have definitely had some lucky breaks in my career, but more in the sense of being in the right place at the right time. For instance, I was able to gain a following in Austin because when I started the community, especially the arts community was much smaller and closer knit. No one was really making work in my style so people came to recognize it and still do. And having built that following early on helped me through the recession in ’08 and now through Covid with my business still intact.
- Email: email@example.com
- Website: www.lisacrowder.com
- Instagram: @lisacrowderjewelry
- Facebook: @lisacrowderjewelry