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Rising Stars: Meet Brandon Boone (413 Creatives)

Today we’d like to introduce you to Brandon Boone (413 Creatives).

Hi Brandon, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My co-founder, Ronye Brown, and I met around two years ago at my church. My Pastor knew I was a creative and for two weeks, he kept telling me that I needed to meet someone that just moved to the area that was in the Photography industry. That person ended up being Ronye and that was the start of 413 Creatives before we even knew it. I always had a passion for creating. At that time, I worked heavily in the music and entertainment industry and operated as the Marketing Director for an independent record label based in Nashville at the time (I’m currently the Head of Marketing for that same label). Ronye and his wife have just officially started their Wedding Photography & Video Company, Light Visuals Co. We both had entrepreneurial spirits and a passion for creativity and music. That’s why I think we meshed so well.

For months, we just kept connecting and talking about different ideas. Then I started working on a tour that my friend Erinn Knight was tour managing. They had a tour stop in Dallas and San Antonio and we wanted content for it. So I asked Ronye to ride with me and he filmed both dates for us. Then about a month later, Ronye’s friend that lived in Los Angeles wanted to shoot a music video. Ronye asked me to assist with that project and I had no hesitation. That was the first official music video that we shot together. It was literally one idea after another and then those ideas became reality. That’s when we knew we had something special. We officially started 413 Creatives at the beginning of 2020, right before the pandemic started. It only made sense and I always preached collaboration over competition. We both bring different skills to the table that correlates and helps bring 413 Creatives to life. Since we officially started, we shot close to 10 music videos and one short film. We actually just got selected for our first Film Festival that will be taking place here locally at UT for the African American Culture Committee Film Festival.

We all face challenges, but looking back would you describe it as a relatively smooth road?
When starting a new business, there are always growing pains. I think the biggest obstacle by far was pivoting around the pandemic. We had a lot of plans and bookings, especially around SXSW. As a creative here in Austin, SXSW plays a huge role in networking and gaining new clients. But with every obstacle, you have to learn how to adapt and that’s exactly what we did.

Appreciate you sharing that. What else should we know about what you do?
413 Creatives is a creative marketing and production agency where story and creativity are the foundation. We help brands understand who they are and define their stories. We focus on digital content, creative visuals, and brand strategy. We’re also shifting more into the Short Film world because storytelling is what we do best and sets us apart from other agencies. The project that we’re most proud of to date is our latest short film, So Help Me God (SHMG). ‘SHMG’ is a story about perseverance. Kaleb Mitchell is an emerging artist from New Jersey who has been through the trenches. In this short film, you will witness Kaleb at his most vulnerable. While grieving the murder of a loved one and seeing his family break right before his eyes, you’ll see just how resilient Kaleb really is.

What quality or characteristic do you feel is most important to your success?
I think the most important characteristic is dreaming and then turning those dreams into reality. “A man without a vision for his future always returns to his past.”

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413 Creatives

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