Today we’d like to introduce you to Emily Hill
Hi Emily, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started my Instagram in 2020 to share grocery finds from H-E-B, and I started it for two reasons. First, I wanted to know what was new at H-E-B but couldn’t find anyone sharing those finds. Second, social media marketing had always been my specialty, but as I moved into managing a marketing team, I wasn’t as hands-on with social media anymore. I felt like I was falling behind on trends, so I started a fan page as a way to experiment, test strategies, and stay on top of the ever-changing landscape—ultimately making me better at my job.
From there, the page just took off, and for the past year and a half, it’s been my full-time job.
In early 2024, I rebranded to cover all kinds of Texas grocery finds, expanding beyond just H-E-B content.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
In 2021, my twins were born at 22 weeks and were micro-preemies. I needed to be home with them for a while. It was a really challenging time with a lot of unknowns. I had never not worked before, and that stability is just a terrifying thing to let go of.
But I was so grateful to have this creative outlet. Just when I needed it most, it turned into a full-time career. It’s been a huge blessing.
My twins are now doing amazing, they are miracle babies.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a content creator or influencer. It is a business where I provide advertising to brands and am able to help spotlight their products in grocery stores to fellow Texans. I do also earn some revenue from the social platforms themselves, for engagement on content.
We all have a different way of looking at and defining success. How do you define success?
Wow, that’s a good question. Creating content and managing social media platforms has always genuinely made me happy. I suppose now I’m getting to do what I love and getting paid for it AND I’m not dependent on a corporate job. I make my own hours so I get to be there for my kids as much as possible. All of that feels like some degree of success.
Contact Info:
- Website: https://txgroceryfinds.com
- Instagram: https://www.instagram.com/grocery_obsessed
- Facebook: https://www.facebook.com/groceryobsessed/
- Other: https://www.threads.net/@grocery_obsessed
Image Credits
April Kubala Photography – she took the two nice ones with the red dress and the shopping cart.
