We’re looking forward to introducing you to Jessica Loyola. Check out our conversation below.
Hi Jessica , thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do the first 90 minutes of your day look like?
As a mom of two younger kids, my mornings start early and are all about getting my family out the door. If it’s a school day, I’m up making breakfast, packing lunches, getting the kids ready. There’s a lot happening at once, but I’ve learned to move through it with a rhythm that keeps us on track without the chaos. Once they’re out the door, I give myself a moment to reset. I’ll make my coffee, spend a little time journaling, and read scripture or a devotional—just something to center me before the rest of the day takes off. That quiet space, even if it’s just 15 – 20 minutes, helps me shift from “mom mode” into a more focused mindset ready for work and everything else I’m responsible for.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi! I’m Jessica, the Founder and Owner of The Cesta—Austin, Houston, and San Antonio’s premier luxury home organizing and laundry service. I created The Cesta as a mom, for moms, because I understand the mental and physical weight families carry each day. If there’s a way to take something off their plate—especially something as constant as laundry or maintaining order in the home—I believe we should.
At The Cesta, we specialize in restoring peace and structure to everyday spaces. From organizing closets and dresser drawers to unpacking new homes or creating personalized systems that actually work—we help busy families feel more in control and breathe easier in their homes. And yes, we also take care of the laundry piles: folding, hanging, and thoughtfully putting everything away so nothing lingers in baskets.
What makes us different is the level of care and detail we bring to the things most people see as chores. We’ve reimagined laundry and organizing as a high-touch, luxury experience. Our team is trained in curated folding techniques and custom organizing systems. We don’t just tidy and fold laundry—we fully reset your space, down to the last perfectly folded T-shirt or neatly arranged drawer.
The Cesta is more than a service—it’s a lifestyle shift. I’m proud of what we’ve built: a brand that adds a luxury touch to everyday life while serving families in a way that’s intentional, practical, beautiful, and deeply personal. And now, we’ve made it even easier to bring The Cesta into your home—our brand-new app is officially live and available for download in the Apple App Store and Google Play Store! With just a few taps, you can schedule services, track appointments, and experience luxury laundry and organizing at your fingertips! With God’s grace, I know our mission to bring peace, order, and relief to more homes will continue to grow—one basket at a time.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
Definitely my parents. I admire them so much for their hard work, consistency, and the sacrifices they made for our family. They showed me what it looks like to work with excellence, to take pride in what you do, and to treat people the way you’d want to be treated—whether it’s in business or in life.
They never complained, even when things were hard. They just got up every day and did what needed to be done, and they did it well. I carry that mindset with me in everything I do. They taught me that work is a blessing—that we’re fortunate to be able to use our gifts and talents to help others. We are blessed to be a blessing, and that’s something I try to live by daily, both in how I lead my team and how I serve the families who trust us in their homes.
If you could say one kind thing to your younger self, what would it be?
If I could go back and tell my younger self one kind thing, it would be this: Love yourself fully—exactly as you are. Don’t be so hard on yourself. You don’t have to have it all figured out. You don’t have to be perfect!
I’ve always been my own toughest critic. I hold myself to such high standards, and while that’s pushed me to do great things, it also made me overlook the beauty in the process—and the beauty in my flaws. I would tell her that being a perfectionist doesn’t make you stronger, and it doesn’t make you more lovable. Real strength is being able to accept yourself, flaws and all, and keep going anyway. The truth is, we’re all growing. And the sooner you can see yourself with grace instead of judgment, the more peace and freedom you’ll feel. You are enough. You always were. And you’ll keep becoming everything God created you to be—one step, one lesson, and one breakthrough at a time.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
Yes—absolutely. Why be anything but yourself? One thing people quickly learn about me is that I’m straightforward and real. What you see is what you get. I wear my heart on my sleeve, and I’m deeply passionate about what I do and who I serve.
I lead with integrity—whether in business, with my team, or in my personal life. My faith is the foundation of it all. I believe in showing up fully and serving others with excellence. I lead my team the same way I try to live—by example, with accountability, and a whole lot of heart. I don’t believe in pretending or performing. I believe in showing up as your whole self—with your values, your faith, your drive, and even your flaws. People are craving authenticity more than ever, and I’m proud to say that who I am in business is the same person you’d meet at church, in the school pick-up line, or over coffee. I simply don’t have time to be anyone else.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I hope it’s not just one story—I pray it’s many. Many heartfelt, meaningful stories that reflect a life of impact, intention, and service. The legacy I hope to leave is one that touches lives, encourages others to keep going, trust in God, and inspires future generations to walk boldly in their calling.
I want people to remember that it’s about living a life that points back to God’s goodness—that I showed up fully, gave generously, prayed faithfully, and believed that what we build—when rooted in love and obedience—can create lasting impact. And it doesn’t end with me. I pray it continues through my children, the women I’ve poured into, the homes we’ve brought peace to, and the families we’ve served. That’s the kind of legacy I hope to leave—one that keeps moving forward and echoes through generations to come!
Contact Info:
- Website: https://TheCesta.com
- Instagram: http://instagram.com/_thecesta_/
- Facebook: http://facebook.com/thecesta
Image Credits
Image Credit Arol Horkavy photography for capturing it all so beautifully. And a special shoutout to the wonderful team members featured in the photos—Cecile, Elsie, Jackie, and Joanne—your presence made it even more special.
