Joeli Boatright shared their story and experiences with us recently and you can find our conversation below.
Joeli , we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What’s more important to you—intelligence, energy, or integrity?
I think personally I am drawn to good energy over anything else. Energy is everything, all around us constantly. As an empath I believe your energy controls the outcome of your future, how your day will go, and how others choose to show up for you as well. Positive energy can only produce a positive outcome.
How you show up really matters!
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Joeli,
I am the founder of Salt + Light Salon. I opened out doors with the intention to provide new stylists with the most positive atmosphere to truly thrive as artists.
As a vetted stylist with 10+ years of experience, I have had my fair share of toxic salon culture.
Not all salon owners are greedy, but there is definitely a stigma around drama-filled salon environments for a reason.
My goal is to create the most healthy work/life balance for my employees, and hopefully keep our salon community together for a long time to come.
Amazing, so let’s take a moment to go back in time. Who saw you clearly before you could see yourself?
I think for many of us our first impression of ourselves is instilled by our parents, and I was fortunate enough to have two parents who made me feel like I was capable of anything.
I was homeschooled my entire grade school experience, and I believe this made me a free thinker since my youngest years.
I am constantly grateful for the availability to remain an individualist and allow myself to create the jobs, relationships, and opportunities that I want for myself.
When did you stop hiding your pain and start using it as power?
This is a great question, and one that I think I am still asking myself to face.
I would say this is the first year I’ve really felt powerful. I just turned 30, I have a 2 year old son, and I am currently undergoing a great deal of changes that have forced me to dig deeper.
Our biggest struggles and how we choose to handle them really shape who we are. I feel healthy, strong, and confident in my future!
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
Another great question — of course not!
I think we all have a level of performance online, and in our day to day. No one really shows up as their raw authentic self until that is earned by the ones closest to us.
This is something I have actually been working on for awhile now, and the amount of growth in my online presence really expanded when I started showing more of my personality and personal life.
We are all starving for authenticity and I think it’s refreshing when we share the messy parts too.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you retired tomorrow, what would your customers miss most?
I think untimately the community we’ve created. Our salon is run out of a 1940s home, with some much character and coziness.
I never want guests to feel like they’re being rushed out the door, rather they can make themselves at home, step out of the hectic outside noise and take a moment to feel good about themselves.
I’m so grateful for the relationships I have with my clients and stylists alike. They are life long bonds.
Contact Info:
- Website: https://Saltandlightgeorgetown.com
- Instagram: Saltandlightsalon_georgetown
- Facebook: Salt and light Salon Georgetown
Image Credits
Rylee Frank, Arianna Frederick, Joeli Boatright, Caitlyn Leys
