Today we’d like to introduce you to Lauren Ricks.
Hi Lauren , please kick things off for us with an introduction to yourself and your story.
In my early twenties, I began my entrepreneurial journey through a network marketing company called Bodi. That experience opened my eyes to the possibilities of the online space—back when growing a business meant showing up on Facebook and YouTube, long before Instagram and TikTok even existed. During that season, I learned how to build something meaningful from home while also stepping into motherhood for the first time.
After the birth of my second child in 2019, everything shifted. That birth experience was deeply empowering—because, for the first time, I truly listened to my body instead of relying solely on what I was told to do. The nurses were amazed when I gave birth to my daughter in a squatting position, and that moment sparked something in me. I couldn’t help but wonder: Why aren’t more mothers encouraged to trust themselves and their bodies?
Not long after that, the business I was in began to feel out of alignment. I no longer found joy in having my body or appearance tied to my work. I could sense that God was calling me into something new. Around that time, the rise of “online coaching” began, and I thought that might be my next step. I tried to make it work for years—but deep down, I knew it wasn’t where I was meant to be. It wasn’t until the summer of 2023 that I finally surrendered everything to God, saying, “Lead me, Lord. Show me what You want me to do.”
Soon after, I began noticing pregnant women and new mothers everywhere I went. That’s when I discovered postpartum doula work—and everything clicked. I became certified and started serving mothers in my local community. Now, after nearly two years of being consistently booked out, I’m expanding my services to include virtual support for moms everywhere.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Once I stopped trying to force something to work that was not supposed to, it has been smooth. It was not until I decided to follow God’s lead that it started to be more of a smoother path. Clients come to me, versus me needing to constantly be “finding” people. There are still struggles with just my own being, like lack of sleep, managing a house/kids, and working overnight. But once I got out of my own way and followed what God was leading me to do, the business side, as in clients started to come out of nowhere.
There is obviously still doubt on slow months and the question, “Am I doing enough?”, which I believe we are fed from our society…do more. It’s never enough. Those are struggles I personally work through any given day.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I currently run a postpartum doula practice, where I specialize in supporting mothers and families during the delicate and transformative postpartum season. My work focuses on nurturing both mom and baby—offering in-home care that allows mothers the space to rest, heal, and reconnect with themselves after birth. Sometimes that looks like caring for the newborn so mom can sleep or take time for self-care. Other times, it means offering emotional support as she processes the feelings and changes that come with this new chapter of life.
As my practice continues to grow, I’m also expanding into virtual support, focusing on the emotional and mental well-being of women in all stages of motherhood—from pregnancy to postpartum and beyond. Eventually, my vision is to evolve this work into a therapy practice, offering even deeper support for moms navigating identity, transition, and healing.
What truly sets my approach apart is my holistic view of motherhood. I don’t just care for the baby—I care for the whole woman: her physical, emotional, mental, and spiritual well-being. As human beings, we are not just one dimension; we are all of these parts together. Unfortunately, this truth often gets overlooked during the postpartum and motherhood seasons, and I’m passionate about changing that.
What I’m most proud of is the trust my clients place in me during one of the most vulnerable times of their lives. It’s an incredible honor to be invited into that sacred space—to care for their newborns, hold space for their emotions, and walk beside them with warmth and compassion. I’m also proud of my continued commitment to learning and growing so I can serve mothers in an even greater capacity in the future.
If there’s one thing I want your readers to take away, it’s this: you don’t have to do motherhood alone. Whether you’re pregnant, newly postpartum, or raising school-aged kids, there is support available for you—to help you feel seen, cared for, and aligned with who you’re becoming in this season.
In addition to my in-person and virtual services, I also host a podcast called Becoming Aligned, where we explore identity, motherhood, and growth, and I lead an online community called The Postpartum Collective, a space where moms can find connection and encouragement as they navigate life after birth.
Do you have any advice for those looking to network or find a mentor?
When it comes to finding a mentor or coach, I would make sure that they have qualifications. There are so many “coaches” out there saying they are health coaches or life coaches and they have no qualifications or trainings, just their own experience. On the flip side, I would also make sure they have experienced what you are going through. They need to have both experience and qualifications/education.
As far as networking, getting into groups that full of people who are doing what you are doing and connect with them. Going to different events that are in your wheelhouse or profession. For moms, connecting with moms in groups or honestly for me what worked well was taking my kids to parks. We have moved 3 different times to 3 different states since having kids and I found my people at parks.
Pricing:
- $35/hour for Doula services
- $60/Session for Calls
- $400/month virtual support
Contact Info:
- Website: https://www.laurenricks.com/
- Instagram: https://www.instagram.com/itslaurenricks/
- Facebook: https://www.facebook.com/profile.php?id=61552124716478
- Youtube: https://www.youtube.com/@LaurenRicks
- Other: https://podcasts.apple.com/us/podcast/becoming-aligned-for-the-ambitious-working-mom-who/id1606978497
Image Credits
@kelspgriffin (Kelsey Griffin)
