Today we’d like to introduce you to Chris Martin.
Hi Chris, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I got my start during the dot-com boom of the late 90s, working for ISPs back when dial-up ruled the internet. Those early days taught me how fast technology shifts and how important it is to build systems that can shift with it.
I moved back to Texas in 2006 and spent the next decade-plus at the intersection of web development, operations, and marketing. Whether it was custom CMS platforms, automation, or technical SEO, I became the person companies relied on when they needed their digital infrastructure to actually drive revenue instead of create bottlenecks.
As AI began reshaping search and buyer behavior, I saw the gap widening between how businesses grow and how most agencies still operate. That led me to launch Digital Rebel Marketing. It’s a growth-focused alternative built around Answer Engine Optimization, high-performance CraftCMS websites, and HubSpot-driven RevOps alignment.
Today, I help ambitious brands across Texas and the U.S. turn their websites and MarTech into real revenue engines.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Has it been a smooth road? Not at all, but every challenge has strengthened the business.
One of the biggest hurdles has been educating clients on how much search and buyer behavior have changed. Most companies are still operating with outdated marketing assumptions, so helping them understand AI-driven search and modern RevOps takes time. Another challenge is competing with large agencies that sell volume instead of outcomes. We take a more technical, accountable approach, and that often requires re-setting expectations around what real growth systems look like.
Growing while staying lean has also been a balancing act. I’m intentional about not becoming the kind of bloated agency model we exist to replace. It hasn’t always been easy, but every struggle has pushed Digital Rebel Marketing to be sharper, clearer, and more aligned with the brands we’re built to serve.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Digital Rebel Marketing is a growth-focused digital marketing partner that helps businesses become the definitive answer in their market. We specialize in Answer Engine Optimization, high-performance websites, and RevOps systems that turn marketing into a reliable revenue engine.
What sets us apart is our focus on how search and buyer behavior work today. Instead of chasing vanity metrics or relying on outdated agency playbooks, we build modern, AI-search-ready systems that drive visibility, qualified pipeline, and full-funnel accountability.
We’re most proud of creating a smarter alternative to the traditional agency model. Our work is clear, technical, and results-driven, giving ambitious brands across Texas and the U.S. the foundation they need to grow regionally or nationally.
If there’s one thing readers should know, it’s this: we build marketing systems designed for real performance, not appearances. Every strategy, every website, and every workflow we create is engineered to help businesses show up, get chosen, and scale with confidence.
What’s next?
We’re focused on continuing to build the kind of marketing systems businesses are going to need in the next decade, not the last one. The biggest shift on the horizon is the rise of AI-driven search, and we’re investing heavily in expanding our Answer Engine Optimization framework so our clients stay visible and competitive as platforms like Google, Bing, and ChatGPT reshape how people discover information.
We’re also growing our RevOps and HubSpot implementation capabilities, because more companies are realizing that marketing alone won’t fix a leaky pipeline. Aligning their tech stack, operations, and sales processes is where the real scale happens.
Another major focus is expanding our CraftCMS web architecture work. As more brands move away from bloated website platforms, we’re helping them build faster, more secure, conversion-driven sites that actually support growth.
Overall, the future for Digital Rebel Marketing is about staying ahead of the shifts in search, technology, and buyer behavior. We’re committed to building systems that help ambitious businesses grow with clarity and confidence, no matter how quickly the landscape changes.
Pricing:
- Foundational Projects By Quote
- Ongoing Optimizations By Quote
Contact Info:
- Website: https://www.digitalrebelmarketing.com/
- Instagram: https://www.instagram.com/digitalrebelmarketing
- Facebook: https://www.facebook.com/DigitalRebelMarketing
- LinkedIn: https://www.linkedin.com/company/digital-rebel-marketing
- Youtube: https://www.youtube.com/@DigitalRebelMarketing
- Other: https://www.tiktok.com/@digitalrebelmarketing
