Today we’d like to introduce you to Karl Eason.
Karl, we appreciate you taking the time to share your story with us today. Where does your story begin?
I purchased my first motorcycle shortly after my 23rd birthday and instantly fell in love with all things motorcycles. The next year (2011), I attended MMI, a technical school for powersports technicians. After completing the BMW and Honda training programs, I moved back to Texas and started working at a local dealership.
I worked my way under the wing of a very talented master tech, the late Billy Wiese, who mentored me. In 2016 I started racing and quickly learned that suspension is the best way to get the most out of your motorcycle so I began attending suspension training seminars and focusing my efforts as a technician.
In 2018, I founded my company, The Reason Motos, offering suspension and race-prep services in the evenings and on weekends. In 2024, with the support of my incredible wife, Chelsea, I took the step to leave the dealership environment and pursue my business full-time, opening my own suspension and service shop here in Georgetown.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Operating a business is a big undertaking. There were, and still are, a lot of things to learn—structuring, planning, and financial stability. I have a great support system of mentors; Brad Brown and Doug Ross, in particular, have been absolutely key to building a successful business.
It was a smoother transition taking a side business that I had grown over several years and turning it into my full-time career, but it was still a scary leap financially. Hoping to get the bills paid—both for the business and at home—was mentally taxing, but I have great customers, and they quickly spread the word, filling my shop with a steady flow of work.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I am a small motorcycle shop in Georgetown. I specialize in suspension service and upgrades for both street motorcycles and dirt bikes, as well as other powersports machines like side-by-sides. I also service mountain bike suspension.
I am the owner and technician, and I take pride in making my customers’ machines perform the best they can. When I set a bike up, it is set up specifically to the rider’s preferences and intended use. I give each customer and their machine the same level of detail and care that I would want for myself and my own bikes. I service all brands of suspension and motorcycles.
I want readers to know that great suspension is not only for racing. Having your suspension serviced and set up for you transforms an “okay” bike into a great bike. I’m proud to be The Reason it feels so great.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
I enjoy an earful of podcasts that keep me entertained, learning, and laughing. Gypsy Tales dives deep with athletes and professionals from the motorsports and action sports worlds, exploring all aspects of the physical and mental drive it takes to operate in a fast-paced environment.
My good friend Seth has a podcast called Track Walking, and it’s a great, quick listen—jumping through the hoops of race life and the crazy world that revolves around racing in general.
Contact Info:
- Website: https://www.thereasonmotos.com
- Instagram: @thereasonmotos
- Facebook: https://www.facebook.com/thereasonmotos
Image Credits
Collin Eason
