Today we’d like to introduce you to Samantha Lynch.
Hi Samantha , thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My story has always been rooted in creativity, resilience, and the ability to build something out of nothing. As a child, I created entire worlds from whatever I had in front of me. If something did not exist, I imagined it. If an idea felt too big, I taught myself how to bring it to life anyway. That early instinct to innovate shaped every step of my future.
When I joined the military and became an airborne mechanic with the 173rd , I learned discipline, leadership, adaptability, and how to stay calm under pressure. The military taught me how to think fast, solve problems with limited resources, and commit fully to whatever I take on. It also introduced challenges I did not fully understand at the time. For instance, a Traumatic Brain Injury from a hard landing during one of my jumps affected me more deeply than I realized. Although I did not have the language for it then, that moment changed how I experienced myself long term and eventually shaped my understanding of mental health and emotional resilience.
After leaving the military, I became a government contracted mechanic and went to college and pursued IT, network engineering, and general engineering with the goal of becoming a biomechanical engineer for the veterinary community. I was searching for where I fit. I also explored two failed business attempts, candle making and luxury pet care, and those experiences revealed the importance of design, websites, and messaging. I completed internships with the VA biomedical department and a 3D bioprinting lab where they asked me to design their website instead of continuing on the engineering track. I also built a website for my friend’s gallery after she saw the one I created for my pet sitting business. The technical fields I studied taught me precision, logic, and how to break down complex problems into manageable pieces. I excelled because my mind naturally sees patterns, systems, and possibilities. But something deeper kept pulling me toward imagination, storytelling, and visual creation. The tension between structure and creativity grew stronger with every year.
During a break from engineering, I picked up a camera and everything shifted. For the first time, every part of my mind worked in harmony. My creativity, discipline, problem solving, and emotional intelligence aligned. Design became the place where my imagination could breathe and where my strategic mind could shape that imagination into something functional and intentional. I decided to pursue a degree in graphic design, found that design came easy for me, and then quickly realized there were no opportunities around me to gain experience. Instead of waiting for a door to open, I built my own. I founded my studio, Samantha Rachelle | House of Artistry, supported at times by my mom, with no team and nothing but grit, direction, and a commitment to creating meaningful work.
As the business grew, I wanted my branding to reflect professionalism as well as emotional depth and personality. I wanted clients to understand how my mind works behind the scenes. If I taught clients about storytelling and authentic branding, I wanted to ensure my own brand lived by those same principles.
So I created Baxter the crazy unicorn and Theodore the butler llama as mascots for my business. Baxter represents the imaginative surge that fuels my ideas. He is the part of me that dreams boldly, breaks rules creatively, and sees possibilities long before they exist. Theodore represents the grounded craftsman. He is strategic, intentional, detail oriented, and focused on execution. Together, they became a visual language for my internal creative process. They add personality and memorability to my marketing, but they also serve a deeper purpose. They communicate that branding is not just about aesthetics. It is about psychology, emotion, and narrative. It is about knowing when to lead with imagination and when to rely on structure. Baxter and Theodore reflect the balance that allows me to create brands that feel human, timeless, and emotionally intelligent.
Shortly after moving through my early career fields, I learned that the bipolar diagnosis was connected to that airborne jump. The discovery did not fracture my identity. It clarified it. It explained why my mind moved between intense creative expansion and deep analytical focus. It explained why I could see the big picture while also understanding the smallest technical details. Once I began seeing bipolar as a dual strength system rather than a limitation, everything opened up. One side of my mind imagines without boundaries. The other executes with precision. When I learned how to merge these two abilities, my creative strategy became unstoppable.
Today, House of Artistry stands on every chapter of my life. My childhood curiosity. My military discipline. My engineering problem solving. My emotional journey toward understanding my mind. And my commitment to uplifting others through storytelling, design, and intentional brand development. My business grows as I grow. Every insight, every challenge, and every transformation becomes a piece of the work I create.
I am building more than a design studio. I am building a creative ecosystem that helps companies showcase humanism, emotion, and intention. I have been in business for two years, heading into my third, and I am proud to say I have seen fifty percent growth year after year.
This is only the beginning, and I am excited to see how the entrepreneurial journey continues to unfold.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My journey has had seasons that were extremely difficult. I grew up navigating environments where I did not always feel safe, and those early experiences shaped how I carried myself into adulthood. Creativity became my first safe place. It was the one space where I could express what I could not say and build myself back up when life felt unstable.
As I moved through the military and later into civilian life, the long term effects of an airborne injury and years of unaddressed trauma began to surface. I eventually reached a point where I could not keep going the way I was, and I experienced a mental health crisis that led to hospitalization, all while I was building Samantha Rachelle | House of Artistry. It was one of the hardest moments of my life, not because it broke me, but because it forced me to stop, reflect, and rebuild myself from the inside out.
A major turning point came when I attended Warrior PATHH, a program created for veterans that teaches the shift from PTSD to PTG, Post Traumatic Growth. Warrior PATHH changed the way I understood myself. It taught me that trauma does not have to define who I am and that growth is possible even after the hardest chapters of life. It gave me tools for self regulation, emotional clarity, and the ability to see my experiences through a new lens. That program helped me transition from living in survival mode to rebuilding from a place of strength and purpose.
That experience changed everything.
It taught me humility and patience.
It taught me to seek support instead of carrying everything alone.
It taught me that healing is not linear and that strength sometimes looks like asking for help.
It was also the beginning of understanding my bipolar diagnosis, the impact of my TBI, and the importance of creating systems that support both my mental health and my creativity. That period of rebuilding became the foundation for my resilience, my emotional intelligence, and the intentional way I design and lead today.
Starting a business while carrying trauma, learning mental health tools, and figuring out who I was becoming was not easy. I faced financial instability, moments of doubt, and the challenges of building something from nothing with no roadmap and no team. There were several moments when I tried to walk away from the business entirely, but every challenge taught me discipline, adaptability, and the belief that I can rebuild my life as many times as I need to.
My road has not been smooth, but it made me who I am. It gave me the emotional depth, empathy, and perspective that now shape House of Artistry. Every obstacle became part of the strength behind my work and the reason I create with so much intention, not only to connect with my clients but also to understand and reach their audience.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a brand and creative strategist who blends artistic vision with technical problem solving to build brands that are both visually compelling and structurally sound. Through my studio, Samantha Rachelle | House of Artistry, I specialize in brand identity development, website design, and creative direction for founders and businesses who want branding with intention, clarity, and emotional depth.
My engineering and maintenance background plays a significant role in how I approach design. I think in systems. I analyze the internal logic of a brand the same way I would diagnose and repair machinery. I identify what is misaligned, determine what needs to be rebuilt, and create solutions that are functional, cohesive, and strategic. This allows me to combine creativity with technical precision, giving clients branding that not only looks refined but also works effectively for their long term goals.
What sets my work apart is the psychological and narrative structure that supports every project. I specialize in understanding a client’s story, identifying their core message, and translating that into a visual identity that feels both timeless and aligned. Clients often come to me feeling unclear about how to present their value, and my strength lies in helping them gain clarity and express their identity with confidence and direction.
The mascots within my studio, Baxter the unicorn and Theodore the llama, visually represent my internal process: creative exploration balanced with disciplined execution. This framework sets my work apart because it gives clients insight into how I think. They see the imaginative concepts that drive my ideas and the structured systems that support the final execution. It is a unique approach that blends creativity with strategy, allowing me to produce brands that are thoughtful, emotionally intelligent, and built on a strong foundation.
I am most proud of the brands that leave my studio with a renewed sense of identity. When a client tells me that their brand finally feels like them, that they feel aligned, or that their audience now understands their value, that is the impact I aim to create. My goal is to build branding that supports growth, resonates with people, and stands the test of time.
We’d love to hear about any fond memories you have from when you were growing up?
oh man, I have several:
One of my favorite childhood memories is how deeply my mom encouraged my imagination. I spent hours on the living room floor with my Lincoln Logs scattered around me, building houses and creating little stories inside them. Those quiet moments of creating and exploring felt like my own little world.
Jimmy Neutron was a huge influence. I was convinced I could build a clubhouse like his. I would sit at our old computer, wait through the dial up noise, and search for every part and material I thought I needed. Each page took forever to load, and I would print out long lists of everything I found. When I showed the lists to my mom, I expected her to laugh. Instead, she leaned into it. She listened carefully and treated my ideas like they mattered, which made me believe I was capable of building something real.
My mom shaped so many of my memories like that. If I decided the living room had become a bakery, she placed imaginary orders with a straight face. If it became a school, she was the student ready for her lesson. If it was a secret clubhouse, she whispered along with me as if we were on an important mission. Sometimes we even switched roles. She played the daughter and I played the mom, and she always let me lead the story. Those moments made me feel capable, creative, and trusted.
Christmas was its own kind of magic. Every year she had me write letters to Santa, and somehow Santa always wrote back in the most perfect festive Microsoft Word font. She would place the letter by the cookies or set it near the tree as if he had been there just moments before. Waking up to those little touches made the whole season feel warm and full of wonder.
Another memory that stays with me is how obsessed I was with redesigning my bedroom. My parents let me choose the paint, the carpet color, and the furniture, and then taught me how to paint walls and patch drywall. I loved staying up late rearranging my room several times a year, moving furniture around until it felt right. Creating new spaces made me feel grounded and expressive in a way I did not yet understand.
All of these moments are woven together as my favorite memories because they made my childhood feel imaginative and full of possibility. They taught me to dream, to build, to explore, and to believe that ideas are worth pursuing. Those memories still live in me today.
Pricing:
- Logos are $300
- Website Design are $400
- Photography starts at $150
Contact Info:
- Website: https://www.samantharachelle.com
- Instagram: https://www.instagram.com/srhouseofartistry/
- Facebook: https://www.facebook.com/srhouseofartistry
Image Credits
The Team – ChatGPT Ai.
Mechanic Photo – Photographer: Joel Evans
Headshot photo – Photographer: Clifton Doughty
Back photo – Photographer: Samantha Rachelle Lynch
Camera photo – Photographer: Clifton Doughty
