Today we’d like to introduce you to Jaison Strambler.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Journey Fitness was born out of a moment of uncertainty. When COVID shut the world down, I was furloughed from my job overnight. Gyms closed, routines vanished, and a lot of people felt stuck. Almost immediately, a few of my clients reached out asking if I could come to their homes so they wouldn’t lose the progress they had worked so hard for.
I took that as a signal instead of a setback.
I checked out every piece of equipment I could from my gym, packed my car to the roof, and started training people in their driveways and backyards. What began as a short-term solution quickly revealed a better way to train. Clients were more consistent, more focused, and more engaged when the workout came to them. There were no crowds, no wasted time, and no generic programming, just real coaching in a real environment.
That experience exposed the flaws in the traditional gym model. In big-box gyms, sessions felt rushed and impersonal. People paid premium prices for cookie-cutter workouts and little accountability. I knew clients deserved better.
So I built it.
I invested in fully equipped mobile gym trailers and turned that scrappy, COVID-era solution into a real business. Journey Fitness became a high-touch, concierge-style coaching service that brings the entire gym experience directly to clients’ homes—no commute, no waiting, no guesswork. Every session is tailored to the individual in front of me, whether they’re training alone or alongside a partner.
What started as survival has grown into a company serving busy professionals, families, and couples across Austin. Along the way, I refined a system that blends strength, conditioning, and longevity-focused movement while adapting to injuries, schedules, and real life.
Today, Journey Fitness isn’t just convenient, it’s intentional. My goal has always been simple: remove every barrier between people and their health and deliver a level of coaching they can’t get anywhere else.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has definitely not been a smooth road. Starting a business out of a crisis means you’re building the plane while flying it. In the beginning, everything fell on me programming, training, scheduling, sales, accounting, equipment transport, marketing while still trying to deliver a high-level experience for every client. There was no safety net.
Cash flow was an early challenge. I had to invest in equipment, vehicles, insurance, and systems before the business had predictable revenue. Every decision carried real risk. One slow month could have shut the whole thing down.
Scaling brought a different set of problems. Hiring and trusting others with something I built from nothing forced me to learn how to lead, delegate, and protect the brand. I learned quickly that not everyone shares your standards, and one wrong hire can cost you time, money, and reputation.
Logistically, a mobile model is complex. Weather, traffic, equipment breakdowns, client schedules, and travel time all add friction that a traditional gym never sees. The business only works if the systems are tight and the experience stays premium.
The biggest challenge, though, was internal, shifting from “trainer who owns a job” to “operator building a company.” That required a new level of discipline, structure, and long-term thinking.
None of it was easy. But every obstacle sharpened the model. The business is stronger because it had to earn its way forward.
Alright, so let’s switch gears a bit and talk business. What should we know?
Journey Fitness is a mobile personal training company built for people who value their time and want real results without the friction of a traditional gym. We bring a fully equipped gym directly to our clients’ homes, driveways, garages, backyards. so there’s no commute, no crowded floor, and no wasted time. Every session is private, intentional, and tailored.
What we specialize in is high-touch coaching for real life. Our clients are busy professionals, couples, and families who want structure, accountability, and intelligent programming without sacrificing convenience. We blend strength, conditioning, and longevity-focused movement, adapting each plan to the person in front of us injuries, schedules, goals, and lifestyle included.
What sets Journey Fitness apart is that it isn’t just “convenient.” It’s premium. We don’t recycle workouts or run people through templates. Every client gets custom programming, real coaching, and a relationship not just a time slot. Whether two partners are training together with different goals or a single client is rebuilding after an injury, the experience is personal and precise.
Brand-wise, I’m most proud that Journey Fitness feels human. Clients aren’t numbers. They’re people with real constraints, real stress, and real goals. We meet them where they are literally and figuratively and build something sustainable.
What I want readers to know is this: Journey Fitness removes every excuse between you and your health. We handle the logistics, the plan, and the accountability. You just show up. Everything else is taken care of.
What matters most to you?
What matters most to me is building something that actually improves people’s lives while giving me the freedom to be present for my own. I care deeply about impact and integrity, doing work that is real and helps people feel stronger, healthier, and more confident in their own bodies.
Health is foundational. When people feel capable physically, everything else in life gets easier. I have watched clients gain confidence, reclaim energy, and show up better for their families and careers simply because they started taking care of themselves. Being part of that transformation is meaningful work.
At the same time, I am building this for my family. I want my son to see what it looks like to take a risk, create something from nothing, and live with intention. I am not interested in a life where success comes at the cost of presence. I want to win professionally and still be a present husband and father.
What matters is alignment, doing work that reflects who I am, serves others well, and builds a life I am proud of.
Contact Info:
- Website: https://journeyfitnessatx.com/
- Instagram: Journey Fitness ATX
- Facebook: Journey Fitness ATX
