Today we’d like to introduce you to Cinthya Olmos.
Hi Cinthya, so excited to have you with us today. What can you tell us about your story?
Mi Gusto Es was born at a moment in my life when I knew something inside me needed to change. I wasn’t comfortable with where I was. It wasn’t superficial dissatisfaction — it was a deep feeling that I was meant to build something of my own.
I have always known I wanted to be an entrepreneur. This wasn’t my first attempt. In Mexico, during my university years, I sold everything — desserts, clothing, small projects that allowed me to experiment with creating something for myself. I’ve always had that instinct to build, to sell, to create.
But I hadn’t yet found the project that truly represented me.
Since childhood, the kitchen has been my language. Cooking has always been my way of caring for others, of expressing love, of creating connection. I would call my mom to ask for recipes, cook for my sisters, and find comfort and joy in that space.
When I asked myself what I was genuinely good at, the answer was clear: food.
Living in Texas, I noticed there were many Mexican restaurants, but rarely did I find flavors that reminded me of home. I’m from Mexico City, and I deeply missed that authentic, traditional seasoning — not Tex-Mex, not an adaptation, but real Mexican home cooking with identity and soul.
At first, when I reviewed my savings, I felt discouraged. It wasn’t enough to start. But the idea never left me.
In 2020, when the world changed, my path changed as well. I lost my job and came across an ad looking for someone to make tortillas in a food trailer. I saw it as an opportunity to learn.
That experience became foundational. I learned how a food business truly operates — the rhythm, the pressure, the volume, the service. I started from the ground up, observing everything and contributing ideas along the way. Over time, there was even a possibility of becoming business partners.
Although that partnership didn’t materialize, it gave me clarity: I was ready. With partners or without them, I was going to build my own.
I registered my company, designed my brand — I’m a designer by profession — created the name, the logo, and the menu. I purchased my trailer and started with the basics: traditional tacos, authentic home-style dishes.
But from day one, my vision was bigger than just operating a food trailer. I didn’t want to be “just another trailer.” I wanted to build a brand. An experience. A business with a strong identity, digital presence, high standards, and something that resonated with newer generations as well.
Over time, I realized my cooking represents more than Mexico City. On my father’s side, I have roots in Guadalajara, and that heritage lives in our birria. There are also subtle influences from Tijuana — that vibrant border culture that reinvents tradition without losing it.
More than a fusion, it’s a conversation between my roots.
I opened before feeling completely ready. Many things were refined along the way. But I chose to begin.
And the community responded.
From the very first day, people embraced Mi Gusto Es. We’ve had highs and lows, as every real business does, but I feel deeply grateful for where we are today. We are not an improvised trailer. We are a brand built with intention, process, and vision.
One of my greatest lessons has been learning to delegate. I went from cooking for a few people to leading a team. I’ve had to learn accounting, taxes, marketing, hiring, leadership — and most importantly, trust.
I always tell my team to treat customers as if they were cooking for their own family. Because at the end of the day, we exist thanks to them.
Something that fills me with pride is that this journey has also inspired my family. Today, my mother and my sisters have their own businesses. We are women entrepreneurs — mother and daughters — building from our strengths.
Mi Gusto Es is my baby. I’ve watched it grow, evolve, and establish itself. And my vision is clear: to expand, open additional locations, and eventually become a recognized restaurant — without ever losing our essence.
This business started as a humble dream, but it always carried a big vision.
And we’re just getting started.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Like any meaningful journey, building Mi Gusto Es has come with its challenges — both external and internal.
One of the first challenges was internal. Before the business even existed, I struggled with feeling disconnected from my path. I wasn’t comfortable with my life, and that kind of discomfort is difficult because it doesn’t have a clear solution. It required self-awareness and the courage to admit I was meant for something more.
Financially, starting was not easy. When I first reviewed my savings, I realized I didn’t have enough to launch the business the way I envisioned it. That moment could have stopped me, but instead it forced me to be patient, strategic, and resilient.
In 2020, I began working in a food trailer making tortillas. Starting from the ground up was humbling. I had to learn operations, rhythm, service, and volume in real time. That experience taught me discipline and gave me the operational foundation I needed to eventually run my own business.
There was also a moment when a potential partnership didn’t materialize. That was a defining point. It would have been easy to walk away, but instead I made a decision: with partners or without them, I was going to build my own company. That shift from collaboration to full ownership required confidence and courage.
As the business grew, my challenges evolved. Learning accounting, taxes, marketing, financing, and hiring was overwhelming at times. But perhaps the most difficult lesson has been learning to delegate. As a founder, you want everything to reflect your standards. Trusting others and letting go of control is a continuous growth process.
We have experienced highs and lows, as any real business does. But each challenge has strengthened the brand and strengthened me as a leader.
Today, I see those obstacles not as barriers, but as the training that shaped Mi Gusto Es into what it is becoming
As you know, we’re big fans of Taqueria Mi gusto es . For our readers who might not be as familiar what can you tell them about the brand?
Mi Gusto Es is a Mexican food brand based in Texas, created with the intention of bringing authentic, home-style Mexican cuisine to our community — without compromising tradition.
We specialize in traditional Mexican street food, including tacos, birria, and regional dishes inspired primarily by Mexico City, with influences from Guadalajara and subtle touches inspired by Tijuana’s vibrant food culture. Every recipe is rooted in memory, heritage, and authenticity. We are not a Tex-Mex concept, nor a simplified adaptation. Our focus is honoring real Mexican flavors while presenting them with modern standards and elevated branding.
What distinguishes Mi Gusto Es is our intentional approach. From day one, I didn’t want to operate “just another food trailer.” I set out to build a brand — one with identity, thoughtful design, strong digital presence, and a clear long-term vision. As a designer by profession, I have been intentional about our visual language, customer experience, and market positioning.
We are especially known for our birria and traditional tacos, but what truly defines us is consistency and care. We treat every plate as if we were serving our own family. Many customers tell us our food reminds them of home, while others discover authentic Mexican flavors with us for the first time.
Mi Gusto Es was built with heart, discipline, and a commitment to quality — and that foundation continues to guide everything we do
What makes you happy?
One of the most meaningful moments for me is connected to one of our very first customers. When we opened, she was pregnant. Over the years, I’ve watched her daughter grow — from a baby in her mother’s arms to a little girl walking up to the trailer on her own.
Sometimes I look at her and think, “That’s the age of my business.”
They’ve grown together.
Seeing that little girl reminds me how much time, effort, and love have gone into building Mi Gusto Es. Just like her, this business has grown year by year — nurtured with care, patience, and dedication.
Contact Info:
- Website: https://www.migustoestx.com
- Instagram: https://www.instagram.com/migustoestx
- Facebook: https://www.facebook.com/share/16fso4DmTE/
- Yelp: https://yelp.to/I8IaDjAKPq
Image Credits
Photo courtesy of Mi Gusto Es
