Today we’d like to introduce you to Cristina Puscas.
Hi Cristina, so excited to have you with us today. What can you tell us about your story?
Growing up with a love for both creativity and numbers, I pursued advertising and economics at the University of Texas at Austin, where I specialized in media planning. That combination turned out to be the through line for everything that followed. What came after was over a decade of experience most people don’t accumulate before 30: working at ad agencies on Madison Avenue in NYC, managing six-figure deals for Fortune 500 and global tech companies, and generating millions in sales for businesses through sales and marketing while learning the mechanics of what actually makes a brand stand out and grow. By the time I’d navigated corporate marketing and advertising at the Director level, I had already launched my first company.
For five years, I built and ran a six-figure health and wellness brand alongside my corporate career — coaching clients, growing a community, and learning firsthand what it meant to own something. It was my first real proof of concept, and it made one thing undeniable: I was built for this.
The version of my career I’m most proud of, though, didn’t begin until I lost my corporate director role. The layoff was disorienting. I spent a year wrestling with self-doubt and looking for direction in the wrong places, when the answer had been there since college: I wanted to build an agency of my own, shaped by my values, working with brands that actually matter.
Today, as a two-time founder with over 15 years across Fortune 500 sales, agency strategy, and brand building, I lead Treya Digital, a creative marketing agency working with female founders and female-centered brands in fashion, wellness, beauty, and lifestyle. I also host Girls Who Build, a podcast dedicated to pulling back the curtain on what it really takes for women to build something extraordinary, with women who are in the messy middle of building. When one of my clients landed a feature in British Vogue, it crystallized what I already believed: the right story, told the right way, opens doors you didn’t even know existed. Our differentiator at Treya Digital is the story beneath the content, I believe that in the age of AI, the brands that will win are the ones that dare to be more human, more emotionally resonant, more story-driven, and more unapologetically themselves.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not even close…
The first obstacle was internal. Before I had a single client, I had a block. I had spent years building brand narratives and marketing strategy for other businesses, and yet when it came to showing up for my own brand — putting my face, my voice, my perspective into the world — I froze. That’s self-sabotage dressed up as perfectionism, and I don’t think enough women in this industry name it for what it is. I knew exactly what to do. I just couldn’t do it for myself. The breakthrough wasn’t a new strategy. It was a decision to stop waiting until I felt ready and start building proof instead.
The second challenge is one every founder knows: doing everything alone. Building Treya Digital has meant wearing every hat simultaneously: strategist, creative director, account manager, videographer, editor, podcast host. There’s a real exhaustion that comes with that, and a real pride too. I’m now at the stage of expanding the team, which feels like a milestone worth naming.
And then there’s the work of showing up, literally. I’ve been hosting monthly workshops, building educational resources, tools and templates that I wish I had when I first started to help support other female founders who are taking that leap and chasing their dreams too. Some of those rooms have been small but I show up anyway, because visibility is the long game and every room is part of building something that lasts. The women who’ve shown up have gone on to completely transform how they think about their content and their brand. That’s what keeps me going.
Community has been the most underrated part of this whole journey. Finding other women who are also building, also betting on themselves, also figuring it out in real time, that’s been the single most powerful accelerant in my growth. I don’t think entrepreneurship is meant to be a solo sport and I’m so proud and honored to have the support from my community.
Alright, so let’s switch gears a bit and talk business. What should we know?
Treya Digital is a creative marketing agency built on one core belief: in a world flooded with content, the brands that win are the ones bold enough to be more human.
I work with brands in the wellness, beauty, and lifestyle space — the kind with a strong aesthetic, a real story to tell, and an understanding that marketing is an investment, not an afterthought. Think pilates studios and med spas, luxury hospitality, skincare and dermatology, fashion and accessories, food and beverage, fine dining. Businesses where visual identity and brand storytelling aren’t nice-to-haves, they’re core to growth. Every engagement runs through what I call the Treya System: creative intuition paired with an analytical foundation. The storytelling and the data. It’s not enough to produce content that looks polished. It has to work. It has to mean something. And there has to be a specific, defensible reason behind every strategic move.
My signature service is 30 Days in a Day, a premium monthly content batching experience where we develop your strategy, film a full month of content in a single production day, and keep your brand’s content engine running without the constant overhead. It’s built for brands that understand visibility is non-negotiable but don’t have the bandwidth to think about content every day. We think for you. We build for you. And then we do it again next month.
Beyond content creation, Treya Digital offers marketing consulting, brand strategy, event content production, and full brand and website packages, all designed to give brands the infrastructure to grow with intention. One of our clients was recently featured in British Vogue. That’s the caliber of brand-building we’re doing.
My podcast, Girls Who Build, extends the mission beyond client work. It’s a space where women who are in the messy middle of building something get to tell the truth about what it actually takes. No gatekeeping. No highlight reel. Just real conversations that serve as a resource for the next woman who’s about to bet on herself. I also host a founder education series of workshops on topics ranging from business systems to content strategy, giving founders the tools and frameworks to think about their marketing differently.
What I want readers to know: marketing isn’t optional, and it should never be the first budget cut. It’s the thing that determines whether your brand gets seen — and visibility is what creates sales opportunities. If you’re building something in this space and you’re ready to take your brand seriously, let’s talk.
Are there any important lessons you’ve learned that you can share with us?
That showing up consistently, before it feels comfortable, is the actual strategy. For a long time, I understood marketing deeply and still struggled to apply it to myself. I knew the frameworks. I knew the strategy. And there was a version of me that kept shrinking, kept editing myself before I ever hit publish. What I’ve come to understand is that this isn’t unique to me, it’s one of the most common invisible barriers holding capable women back from building the brands they’re capable of.
The shift came when I stopped thinking about social media as a performance and started treating it as a pipeline. Every piece of content you put into the world is an opportunity extended, a signal sent to the right person at the right time. You don’t always know which one will change everything. But silence guarantees nothing.
The other lesson, equally important: surround yourself with people who are doing the thing you want to do. Not people who will cheer from the sidelines, but people who are in it with you, who normalize the risk, who make the dream feel less like a fantasy and more like a plan. That kind of community changed everything for me, and it’s a big part of why I’ve built the spaces I have for other women.
The room doesn’t have to be full for the work to matter. Build anyway. Show up anyway. And the fear doesn’t have to be gone for you to begin.
Contact Info:
- Website: https://www.treyadigital.com
- Instagram: https://www.instagram.com/treyadigital/
- Youtube: https://www.youtube.com/@girlswhobuild
- Other: https://open.spotify.com/show/1NzDQfNF88SrpvQHaj7Q8D?si=6e2be1adcadc4f6a
