Today we’d like to introduce you to Haley Green.
Hi Haley, please kick things off for us with an introduction to yourself and your story.
I’m originally from Chicago, but I spent a big chapter of my life in London, and that’s really where everything started to take shape creatively. What began as a personal outlet turned into a growing Instagram page, Postcards From Haley, which was essentially my way of documenting the city through food, culture, travel, and everyday moments. It grew pretty organically, but over time it became something more intentional—a platform where I could tell stories, collaborate with brands, and really understand what resonates with an audience.
Through that, I found myself naturally moving into social media and content strategy. I started working with brands, initially in more creative, content-led ways, and then transitioned into more strategic roles, managing social channels, building content calendars, and using data to guide decisions. I’ve always loved that balance between creativity and structure, figuring out not just what looks good, but what actually works.
Professionally, that led me deeper into digital marketing roles in London, particularly within lifestyle and luxury spaces. Personally, though, I started to feel a pull back to the U.S. Austin, in particular, stood out, it has that same creative energy I loved in London, but with a completely different pace and personality. It felt like a place where I could bring everything I’d built with me, but also evolve it.
So the move to Austin was both a personal and professional shift. I’ve continued working in social media and content, while also expanding my freelance work and thinking more about how to build something that reflects both where I’ve been and where I’m going next.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all, it’s been a pretty winding path, which I think is true for most people working in creative fields. There’s no clear blueprint for building a career in social media and content, especially when you’re starting from something personal like an Instagram profile and trying to turn that into something sustainable.
Early on, one of the biggest challenges was figuring out how to value my work. When you enjoy what you do, it’s easy to undercharge or say yes to everything, and I definitely learned that the hard way. There’s also a lot of trial and error, understanding what actually drives results versus what just looks good, and learning how to balance creativity with strategy.
Moving countries added another layer. Building a network in London took time, and just as things started to feel established, I made the decision to move again to Austin and essentially start over in a new market. That’s been both exciting and challenging, rebuilding connections, finding the right opportunities, and carving out space for myself again.
I’ve also navigated the shift from full-time roles to freelance and back, which comes with its own uncertainties. But all of those challenges have pushed me to be more adaptable, more strategic, and more confident in what I bring to the table.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I work in social media and content, but really I think of it as storytelling with a strategy behind it. I help brands figure out how they actually want to show up online, what they want to say, how they want to say it, and how to make people care.
A lot of my background is in lifestyle and luxury, so I’ve developed a strong eye for aesthetics and brand voice, but I’m equally focused on what’s happening behind the scenes, what’s performing, what’s resonating, and why. I love that balance of creative and analytical, it keeps things interesting.
I’m probably known for being both creative and very organized, which isn’t always the most common combination in this space. I’m the person who will get excited about a concept, but also build the entire content calendar, system, and strategy to actually make it work long-term.
What I’m most proud of is that I didn’t follow a traditional path into this. I started by creating something of my own, figuring things out as I went, and slowly turning that into a career. That experience shaped how I work, I’m scrappy, adaptable, and very hands-on. I’ve seen what works from the inside out, not just from a textbook.
I think what sets me apart is that I really care about intention. There’s so much content out there for the sake of content, and I’m always asking, what’s the point of this, who is it for, and what do we want it to do? When you get that right, everything else becomes a lot more effective, and a lot more interesting.
Is there any advice you’d like to share with our readers who might just be starting out?
I think the biggest thing I’d say is just start before you feel ready. I spent a lot of time early on overthinking things, and in reality, you learn so much more by doing than by waiting for something to be perfect.
Also, don’t underestimate the value of creating something of your own. Whether it’s a blog, a social account, or any kind of platform, having that space to experiment, make mistakes, and figure out your voice is incredibly valuable. It’s where you develop your instincts, and honestly, that’s what people end up hiring you for.
On a more practical level, I wish I had understood earlier how important it is to value your work. It’s very easy in creative industries to say yes to everything, undercharge, or feel like you need to prove yourself constantly. Setting boundaries and understanding your worth makes a huge difference, not just financially, but in the kind of work you attract.
And finally, pay attention to what’s actually working, not just what looks good. It’s easy to get caught up in aesthetics, but the real skill is understanding what connects with people and why. If you can combine creativity with that level of awareness, you’ll stand out pretty quickly.
Pricing:
- Social Media Managment starting at $1500
- Content Creation starting at $500
- Social Media Strategy starting at $2000
Contact Info:
- Website: https://postcardsfromlondon.co.uk/
- Instagram: https://www.instagram.com/postcards.from.haley/?hl=en
- LinkedIn: https://www.linkedin.com/in/haley-green-manager/
Image Credits
All images are my own
