Today we’d like to introduce you to Uwe Wendel.
Hi Uwe, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started going to the farmers market at pandemic times. Like all of us I lost my job and asking myself what now. I took it as a sign and started making the bars to sell at markets. I started making the bars in 2013 for myself and family first. It started with that I remembered the bars while dreaming about it and the following day I called my mom to tell her about it and to ask her if she would make them with me together if I came home. She said sure and ever since I make her bar and added more flavors over time. I used them in my lunch box and colleagues at work started asking me what I was eating and I told them and let them try the bars. They started buying them and then, as mentioned, I started to sell them at markets in 2020 as a side job. I noticed that if people taste the bars that the majority are buying them. In around 2023 I created nutrient dense protein bars and added them to my selection. In 2024/25 I quit my job to focus on the bars and on growing the business full time. It is tough but slowly the wheels are turning.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It was not and is not a smooth road. But it is satisfying and full filling. It is tough to get reckognized and taken serious. Step by step and order by order you break down barriers and built trust. Repetition and don’t take a “No” personal is a good tool to have and to learn quick. ;-))
I know my products are healthy, good for the body and good for our daily live to consume. This knowledge helps to keep going.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I make nutritious food for everyone. I realize that our appetite is so highjacked that it is hard and a slow process to convert our manipulated taste buds to real food. But worthwhile, simply because it is with purpose and helps to a better, healthier living standard and ultimately lifts our health and our standard of living.
I am proud that through my family recipe I can contribute to a better, to a healthier lifestyle. Creating simple intermittent snacks and nutrient dense nutrition bars, makes me feel good, and helpful.
What sets us apart is that all our ingredients are pronounceable, I promise. ;-)) Our products are not made in a science lab, our bars are handmade with simple quality ingredients our land provides, no preservatives or shelf life extentors. For examples flax seed is not observed by our body eaten whole, but nutrient rich when grinded, and we grind our flaxseed by order fresh and only as much as we need to preserve and maintain the most nutrient content in the ingredient possible. Further we do not use ingredients that are not useful or beneficial to our body. Some use ingredients only to manipulate nutrition numbers but have no nutrition value to our body and just pass through ouor body and stress our internal system.
We use a clear packaging, or with a window to show our products how it looks in real not projected on a wrapper. We show the nutrition information on our website, or when asked at the market, and of course on the bar itself for businesses.
Can you tell us more about what you were like growing up?
My childhood I spent outdoors playing soccer, playing with friends, or sometimes helping my mom work the fields and harvest potatoes, vegetables from her garden. In the fall I collected nuts or acorns for the local community offices. Always outdoors, the only rule was to be home by dark. No phone, no internet, just outside getting the hands dirty.
I dont know about my personality then, just living a happy busy childhood.
I was always active and doing things, nothing specific.
Contact Info:
- Website: https://oovayswunderbar.square.site
- Instagram: @oovayswunderbar
