Today we’d like to introduce you to Raeka Morar.
Hi Reka, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I noticed a lack of products that provide some sort of connection to the Indian culture. There was nothing out there that had ingredients that I was familiar with growing up in a South Asian household. Growing up, I had skin issues where instead of listening to my mother, I spent so much on buying products that didn’t work or would cause other skin issues yet I knew from experience that the ingredients I grew up using worked and it was frustrating. That really motivated me to create a line that could provide ingredients suited for everyone but the South Asian women.
Raeka products address the growing demand for health in beauty with clean formulations, the need for social responsibility to contribute towards cruelty-free and provide representation of diversity and culture by utilizing ingredients derived from ancient India. We also bring awareness and build a connection to the South Asian beauty rituals.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
With the onset of the pandemic came a lot of challenges. Supply chain disruption and material shortages really impacted how we do business. As a company, we had to slow down a little and reassess the direction we are headed. Taking into consideration consumer behavior shifts and the demand in clean skincare products, we are now positioned to really scale the brand and enter beauty retail chains in the coming years.
As you know, we’re big fans of Raeka Beauty. For our readers who might not be as familiar what can you tell them about the brand?
The three most important things we are proud of:
1. More consumers are looking for holistic products with simple ingredients, transparence and cruelty-free in mind. Raeka Beauty’s core competency is all of those.
2. In today’s industry, there are endless possibilities. There is always room for innovative products and we are all about creating formulas that infuse ancient Ayurvedic ingredients with modern standards.
3. The advancement of social media and data sharing allows us to quickly reach a wide range of consumers. It’s really exciting to see how so many people can relate to the products
Today, you can find Raeka Beauty products at Verishop, Urban Outfitters, Loop & Tie, YANY Beauty Boutique(GA), Marjani Beauty (D.C.), Austin Beauty Store Salon & Spa, Luxe Apothetique, Sanctuaire (NY), The Cove Gift Shop (Dallas), Mother Nature’s Best Market, IPSY, FabFitFun, and Amazon.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
I love to surround yourself with people who inspire and motivate you. I’ve always strongly believed that you are the average of who you surround yourself with. I’ve met great founders who have become a sort of guidance. They allow me to bounce ideas off or and I learn so much from them.
Contact Info:
- Email: info@raekabeauty.com
- Website: https://raekabeauty.com/
- Instagram: https://www.instagram.com/raekabeauty/
- Facebook: https://www.facebook.com/Raekabeauty/
- Twitter: https://twitter.com/raekabeauty
Image Credits
Stellina Stampouli Raeka Beauty LLC
