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Life & Work with Sami Serrano

Today we’d like to introduce you to Sami Serrano.

Hi Sami, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started playing guitar and writing music at the age of 12. I’m 23 now and the journey has been crazy. I’ve had to overcome a lot of hurdles including my struggle with alcoholism, but my love for music and music production has always lifted my spirit. My love for performing has given me some of the best moments of my life including performing Austin City Limits Music Festival in 2019 and working with influential artists in the studio. I don’t know what kind of person I’d be if I didn’t have my music. Probably under a bridge with a bottle of Jack Daniels and a pack of cigarettes. I knew that if I kept drinking the way I was, I would never get to where I want to be in my career and I would never have a healthy state of mind to keep creating. My mother passed away when I was eight years old. I was then raised by my grandparents. Therefore, I was introduced to A LOT of classic rock. Everything from The Beatles to Jimi Hendrix. My family is full of music fans, but I was the first to take it a step further and become and musician. I’m truly in love with the entire process of writing a song. The process of releasing a song has a story in itself. It can start in a bedroom in my journal, to a rehearsal with other musicians to add more dynamics, then into a studio, and finally on streaming platforms and on stage. I don’t think it’s possible for me to ever quit. I eat, sleep, and breathe music.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The loss of my mother was really hard to handle along with me coming to terms with my sexuality and gender identity. Puberty alone is hard enough, but to add those other things on top was a lot to deal with and still is sometimes. I turned to drugs and alcohol to help me become more confident, but really it was doing the opposite. I was really depressed and didn’t want to live anymore. Until a couple of months ago, my liver was actually failing. The doctors told me I might not walk out of the hospital, but thankfully I DID. I knew I wanted more time on this planet. If I’m not here, then I can’t experience ANYTHING ever again. I thank God everyday for another chance. Every day that goes by since my stay at the hospital is on borrowed time and is just EXTRA. I will live everyday to the fullest and work on bettering myself in every way possible.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
My name is Sami Serrano and I’m a performing/recording artist based in Austin, TX. I make indie pop rock music. I’m also an Audio Engineer/Producer. It brings me just as much joy to help other people bring their music to life as it does my own.

What does success mean to you?
I don’t think success has a “Final” destination. I think if you set goals and do everything you can to make it happen. You are successful. Hard work will pay off with time and patience even if you are not seeing immediate results.

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