Today we’d like to introduce you to Daniela Brown.
Hi Daniela, we’d love for you to start by introducing yourself.
I’m the Co-Founder & Creative Director of EUNOIA the Agency. I spent the beginning of my career as a beauty and fashion photographer, specifically working with sustainable brands. As my creativity evolved, I began to work within agencies producing emotive and impactful photo and video campaigns.
During one of those agency jobs, I met my co-founder Jessie Bosley, a brand storyteller, and we hit it off. Our Pisces + Virgo combo really vibed with intentionality, high-quality creative work and simplicity. As our friendship grew, we found ourselves continually reaching out to each other for advice and creative feedback. We found many of our freelance clients had similar needs and goals. Many of my clients needed brand storytelling and frameworks. Many of Jessie’s clients were seeking creative direction and visual strategy. It felt very synergistic to begin an agency together so in March of 2021, we founded EUNOIA.
EUNOIA means “beautiful mind, well-thinking” and thats really where Jessie and I found ourselves when first envisioning what our branding and creative agency would stand for. We both value purity, balance and structure in our process. This became the heart of EUNOIA.
We initially focused on just brand design, but by the end of 2021 we expanded our team to include Learda Shkurti as Head of Production. We felt that it was important to support our brands through their launch with interconnected strategies and high-quality visuals that are consistent and cohesive.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not. I started freelancing as a 15 years old and spent a long time experimenting with various versions of what a career as a creative director could be. I made a lot of mistakes, but it made me resilient. There were so many times I wanted to give up, but a creative fire burned inside me that I couldn’t ignore. As often as there were difficulties, there were many things to be grateful for. Sometimes I wouldn’t be a good fit for one client, but the next one was in perfect alignment. It’s all about having perspective and trusting in yourself.
One of the most difficult shifts was leaving my full-time job at an agency in the height of COVID-19. I found myself needed to compromise on the quality of my work and my personal values if I wanted to stay there. It was a scary moment, with lots of uncertainty. But I knew that in order to have integrity and pride in the work I was doing, I would have to carve my own path.
Focusing on longevity and taking a slower approach to brand development and content production definitely goes against the grain. Especially in an age where there is an obsession with viral marketing and leveraging the metaverse before it fully exists. But this process has produced my best work and is one of the biggest reasons Jessie and I started EUNOIA. Because more brands deserve to have an identity that’s built to last and visuals that captures their essence.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Our agency specializes in bespoke branding and content production. We’re intentional about our brand design process and cultivate custom creative experiences beyond brand guidelines and digital ads.
We provide the clarity you’re looking for because we offer systems and strategies designed for long-term growth. Our process is deep-rooted in consciousness. We don’t rinse and repeat. We curate each project to value a business owner’s needs, introducing unique deliverables and resources that remain singular to each client.
Our branding services lay groundwork for the continual growth of long-lasting brands; offering full, proactive support to develop intentional brand foundations. Services include identity design, positioning, brand strategy and more.
We design high-end productions focused on crafting unique brand identities and strategies. Services such as product photography, lifestyle shoots, videography and more help you stand out, connect with target consumers and communicate effectively.
This summer, we’ll also have a branding accelerator for those that aren’t ready to invest in full brand development with EUNOIA but would like to elevate their identity with our support.
One of our most recent projects is a short film: STAY SOFT, all about how we can be more gentle with ourselves in times of hardship or adversity.
Is there any advice you’d like to share with our readers who might just be starting out?
Everyone has imposter syndrome. It’s not something that ever really goes away, you just get better at accepting it. The more you talk about it with other people, the more you’re able to work through it together. So much healing happens in community.
I think it’s also important to lean into your strongest skillset and what you love to do the most. When you do this, you’re able to connect with like-minded creatives who are aligned in your values. It can be scary to trust your intuition and share your most authentic self with your clients and audience. But when you do this, you’re able to attract the work you desire and no longer have to chase after work that doesn’t align.
Pricing:
- We offer bespoke branding and content production packages that are tailored to the needs of your brand and what phase of growth you’re in. Pricing will vary depending on scope, with packages starting at $10k
Contact Info:
- Email: team@eunoiatheagency.com or daniela@eunoiatheagency.com
- Website: www.eunoiatheagency.com
- Instagram: https://www.instagram.com/eunoiatheagency
- Youtube: https://www.youtube.com/channel/UCZdIYizljwfH7qzwsPqWiEQ
- Other: https://www.pinterest.com/eunoiatheagency
Image Credits
Headshot Credit: Learda Shkurti All other images: Daniela Brown
