Today we’d like to introduce you to Nicole Bolinger.
Hi Nicole, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I graduated in the year 2000 with a marketing degree. Years later I became a mother and opted to stay at home, rather than continue in my career. I soon started a little photography business on the side and over the years it grew to a full-service photography studio. Around 2015 I began focusing on commercial photography. I soon realized that many small business owners didn’t know how to market their businesses. Since using my own company to keep up-to-date with current marketing trends, I was happy to help. Soon, I had multiple clients hiring me as a marketing consultant. Some clients hire me to coach or train them in their marketing needs, while other clients hire me to do it for them.
I now have a team of 3 and enjoy what I do!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has been a 15-year career in the making. I have doubted myself many times. Sometimes I’ve doubted my skills. Other times I’ve doubted my vision. I’ve gone from portrait photography, to wedding photography, to commercial photography, to marketing consulting. I have found that if you’re not quite sure where you’re headed, just be still. Continue what you are doing, until you know with certainty it’s the right move. Building a business is a marathon, not a sprint and it may take you on an unexpected journey.
Appreciate you sharing that. What else should we know about what you do?
I am a marketing consultant. I specialize in helping small businesses develop and implement a marketing plan that suits their target market and their needs. When it comes to digital marketing, the opportunities are endless and a plan needs to be implemented that will engage their target market.
I am most proud of my time as a marketing consultant for the Kern County Museum, in Bakersfield, CA. They had a small music festival that had previously only had about 400 attendees, With only about 6 weeks notice, I was able to help them sell 2000 tickets to the Haggard Boxcar Festival and had people in attendance from Oregon, Maryland, and even New Zealand!
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.Contact Info:
- Website: www.nicolebolinger.com
- Instagram: @thenicolebolinger
- Facebook: @thenicolebolinger
Image Credits
Junior Photography (black turtleneck)
Laura Thornhill Photography (green sweater)
Other photos by Nicole Bolinger
