Meet Wally Lockard III of Urban Grind TV

Today we’d like to introduce you to Wally Lockard III. Them and their team share their story with us below:

Wally Lockard III is a Chicago native & 20-year entertainment industry veteran and culture creator. Wally’s background in music, management, television and media led him to develop Urban Grind TV an award-winning Hip-Hop TV show on Comcast Cable 25 for the last 12 years/24 seasons in Chicago. Wally is a dynamic Executive Producer recognized industry-wide for his creative leadership and artistic innovation through his media outlets Urban Grind TV, Urban Grind Radio, Urban Grind Lifestyle Magazine. Wally’s platforms have amassed 23 awards for their creative media including personally receiving a Cultural Impact Award. Wally received his law degree from Purdue Global and currently sits on the boards for Chicago Music Awards, SAE Institute (Music Business), Recording Academy (Grammys) Member of Chicago/Midwest Chapter, Operation Dream Big (Veterans), Triton College Alumni Association. Wally also serves as Vice President of Operations for Jaz-O’s label Kingz Kounty Media Group/Equity Distribution (Brooklyn, NY) Wally Lockard III is a Disabled American Veteran who served in the US Army on active duty. In July 2021, Wally Lockard III was inducted into the Hip-Hop Heritage Foundation Hall of Fame in a ceremony in Chicago, IL as a Certified Scholar & Teacher of Hip-Hop.

Follow him UrbanGrindTV.com | @UrbanGrindTV on all social media platforms.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
This journey has definitely not been a smooth one but I am grateful as my obstacles have become my testimony. I have been privileged to pursue and live my passions for twenty years while building my brand Urban Grind TV. Any entrepreneur that says it’s been easy is lying or did not aim him enough in their field. Your dreams need to be so big that they scare you. Your dreams always need to be bigger than your fears because only one can win. You can only serve one master, your dreams or your fears. That’s the recipe for progress you either commit to fear or to success. You are going to commit to something regardless, you might as well make it something that is going to better you. Most things that people fear never happen anyways so go for it. My grandfather Smokey used to say “Do Something Even If It’s Wrong”. That can be interpreted different ways but I took it has even if you’re not ready, even if you don’t know what you’re doing, go for it. You will figure it out, most people will not even bother to try. So that already sets you ahead of the pack. The next level is to not quit, never give up on your dreams. Every day is a new opportunity to be better than yesterday and never compare your situation with anyone else’s. Theodore Roosevelt said that “Comparison Is the Thief of Joy”. Just understand that your journey is unique and is built for you. I am a disabled veteran who served on active duty and suffered two traumatic brain injuries while on a training mission. I died three times before the medi-vac helicopter got me to the hospital before the age of 20 years old. I can say that to everything else that I have encountered since then is no comparison. If I can stare death in the face and survive nothing else is going to stop me now. There is nothing particularly special about me or my story, I just understand that my purpose is bigger than myself. I have learned to walk in that purpose daily, by serving creatives we help spread love and in turn heal the world one person at a time.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Urban Grind TV is a 23 x Award Winning Hip-Hop TV Show + Creative Agency located in Chicago, Illinois, founded by a Military Veteran. Urban Grind TV has been on Comcast Cable for the past 24 seasons/12 years producing a new 58 minute show every week featuring music, videos and interviews with artists and entertainers from all over the country. Our Creative Agency consults and supports small businesses, brands and entertainers in unique and innovative ways to brand themselves, grow their market share and protect their intellectual property.

OUR ENTERTAINMENT DIVISIONS:

URBAN GRIND RADIO an internationally syndicated radio show based in Chicago featuring new Hip-Hop, Rap, Trap and RnB Music from mainstream to indie artists. UrbanGrindRadio.com

UGTV MUSIC DISTRIBUTION is available via Universal Music Group / Ingrooves and Rival Distribution offering worldwide music and video distribution for your project or label. Urban Grind TV’s Royalty Registration Program, Media Experience, Marketing, Management Experience and World-Wide Music Distribution provides artists and labels with the support to have their MUSIC HEARD BY THE MASSES. UGTVDISTRO.COM

URBAN GRIND MANAGEMENT is our Talent Management Division that boasts over 18 years of management expertise guiding artists, entertainers, producers, comedians and label owners through their journey in the entertainment industry. UGTVMGMT.com

UGTV SHOWCASE is our nation artist Showcase that provides artists and entertainers with outlets to showcase their talent in front of new and diverse audiences. Our Showcases provide prizes to stand-out talent as another way to recognize and support the arts. UGTVSHOWCASE.COM

UGTV MODELS is our Talent Booking Agency that provides models for Television, Radio, Commercials and Music Videos. We are Midwest focused and we are currently registering new models for work. Register at UGTVMODELS.COM

UGTV LATINO was created to bridge the gap between the Urban + Latino markets. While giving Latin artists their own space to create and celebrate their culture. Our programming will be Español and English. A smooth mix of Español and Spanglish music like Reggaetone, Spanish Trap, Dembow and Hip-Hop including Interviews with Latin Artists, Latin DJs and Latin Producers Internationally on both Television + Radio Platforms Worldwide. UGTVLATINO.COM

What was your favorite childhood memory?
One of my favorite childhood memories was when my mother bought me a used record player from the flea market around 1991 or 1992. I still don’t why she bought it for me we did not own any records, except the one record that came with it. That was Public Enemy’s Fight the Power, to be fair my mother had no idea about Hip-Hop or who Public Enemy was. This childhood memory is unique because it was the first record I ever owned let alone my first Hip-Hop record. Considering I have spent the last two decades in service to the culture, I would say that memory had a profound effect on me and I am honored to say that today I am a Certified Scholar & Teacher in Hip-Hop and a member of the Hip-Hop Heritage Foundation Hall of Fame. I was inducted alongside Twista & Bushwick Bill in 2021. Thank You Mama!

Contact Info:

• Email: urbangrindtvshow@gmail.com
• Website: https://urbangrindtv.com/
• Instagram: https://www.instagram.com/UrbanGrindTV/
• Facebook: https://www.facebook.com/UrbanGrindTV/
• Twitter: https://twitter.com/UrbanGrindTV/
• Youtube: https://www.youtube.com/UrbanGrindTV
• Other: https://urbangrindtv.com/wally-lockard-iii/