Today we’d like to introduce you to Jonathan Richardson (CheckOutJon).
Hi Jonathan, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m Jon.
I’m known as CheckOutJon because well for as long as I can remember, I’ve been known for being up to something. And people seem to want to check those moments out???
From childhood to undergrad to figuring out life, I’ve always been an open book ready to share with friends and my community. Despite many ups and downs, I’ve built a virtual creative studio (with offices in Los Angeles, Madrid and Austin). There I’m co-founder and creative director working across the music, film, and entertainment industries with my partner Iván.
In my latest venture, which I founded back in 2020, GÜDERICH, I act as owner + Creative Director for our skincare, fragrance, and apparel lines. A lot of people don’t know that I actually formulate every product and that the idea of a self-care experience came to me in a dream.
The root of my purpose is to spread love, boost confidence and normalize the gender-neutral experience. And I intend to use every medium I possibly can to convey that message and feeling, starting with GÜDERICH.
I am an American Director, Designer, and Entertainer.
I’ve had a lot of fun this year on TikTok where I play the role of the SkinCareBro speaking on Selfcare, Grooming, Manifestation, and Travel.
I’ve had a lot of time to test out the waters and get a feel for what I like by simply never saying no. I’ve been the boom mic guy, a model on a runway, the guy behind the camera and so much more.
I’m from Los Angeles, California but due to my military upbringing, I’ve spent time in the Mojave desert, grew up in Heidelberg, Germany and gotten to do a lot of cool things I wish I would have appreciated well before now.
I got my start modeling and acting in 2014 starring in independent films and series. I’ve appeared in campaigns for AMEX and ALDO.
Everything I am today is a result of my upbringing. I am grateful for my parents who taught me the power of hard work, faith and that “no matter where I go to remember where I come from”.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Lots of ups and downs. I think every young adult has had that little mini midlife crisis where they’ve been pulled to become something new and leave everything they’ve known behind. I had that moment in what felt like mini sessions. From finding out who I was and that not being supported at a time I needed it to feeling stuck, broke, and depressed in the corporate world I had to get through a lot to get here. GÜDERICH, my favorite thing in the world was a dream I thought I couldn’t finance once upon a time, so I’m thankful that I never gave up.
The global pandemic for many was a horrible time and not to sound insensitive to the lives lost or negatively impacted, but I enjoyed being stuck with myself. It gave me room to find out what I wanted to let go of and change in my life. I had to do that to experience something new.
I’m a human being, having a human experience. As time goes on I’m learning to use all of my experiences good and bad to create the life my younger self always dreamed of.
Appreciate you sharing that. What else should we know about what you do?
I am Co-Founder and Creative Director at www.BravoAgency.org (Creative) Founder of GÜDERICH (Beauty, Grooming Business)
Influencer @CheckoutJon (The SkincareBro on Tik Tok)
Do you have any memories from childhood that you can share with us?
I won the young authors award for a book I wrote and illustrated in 1st grade. I remember this memory because it was the first time Someone made a big deal of me doing something creative. I came from a family of sports and we all played but winning an award and getting treated to vacation for doing something I loved unlocked something in me.
I think that was my origin story that day.
Pricing:
- La Venrose our most popular product on TikTok $41
- Oil Parfüm, (gender neutral roll-on fragrance) $55
Contact Info:
- Email: Jon@CheckOutJon.com
- Website: https://www.checkoutjon.com/
- Instagram: https://www.instagram.com/checkoutjon/
- Youtube: https://www.youtube.com/channel/UCzTavz43JKpV4dmXCvaaMyg
- Other: https://www.tiktok.com/@checkoutjon
Image Credits
Breyah Richardson (my sister shown in the photo with me) Dedrick D. (Guy in photo with my product oil parfüm)
