Today we’d like to introduce you to Idit Or, founder of DelighTeas® by A&I Nutreats.
Hi Idit, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My name is Idit Or. I am the founder of DelighTeas® by A&I Nutreats, a premium line of herbal teas and spice blends inspired by the healing wisdom of Ayurveda. I was born and raised in Israel, moved to the U.S. in 2003, and now reside in Austin, Texas with my husband and twelve-year-old twins, Ron and Lihi.
As a child, I remember walking to the health food store with my mom to purchase all the ingredients I grew up eating. This introduction to healthy food at an early age has greatly inspired me as an adult. I love health food stores and I treat them as most kids would treat a trip to Disneyland.
It wasn’t until leaving a 16-year career as a CPA that I finally followed my passion and established this company to honor my loving parents, Abigail & Isaac. Now, as a mother of twins myself, I truly understand the importance of clean ingredients and the medicinal benefits of Ayurveda, which I was introduced to many years ago.
I am dedicated to my purpose of celebrating a healthy lifestyle, and I enjoy being in nature, rollerblading, biking, hiking, and practicing yoga.
Love that you have followed your passion. So inspiring! Let’s dig a little deeper — what should we know about DelighTeas® by A&I Nutreats?
DelighTeas® is a premium line of herbal teas and spice blends inspired by the healing wisdom of Ayurveda. For anyone that doesn’t know about Ayurveda, it is the “Science of Life” – a holistic healing system that was developed in India more than 5,000 years ago to naturally address all layers of the mind, body & soul. Ayurveda believes that healthy digestion is the key to overall good health and that food is your first medicine.
Using the highest quality of ingredients is our very first and top priority. I believe that food is only as good as its ingredients which is why I will never use anything in our products that I wouldn’t use for myself or my family. We are committed and dedicated to providing the highest quality teas & blends in the market at affordable prices. We truly aim to raise the bar when it comes to delivering healthy alternatives without compromising great flavor.
We source the finest organic ingredients, 100% pure, clean, organic whole plants, spices and herbs. All ingredients are lab-tested to be free of lead and heavy metals. All our products are vegan, caffeine-free, non-GMO, and contain no gluten and no added sugar.
The cinnamon that we use in our products is Ceylon “True” Cinnamon compared to the cheaper, more common one, Cassia Chinese Cinnamon. The Ceylon is at a better quality and safer, it is also the more expensive one. We never source ingredients from China.
There are so many benefits to Natures’ ingredients. We highlight these gifts of nature on our packages, as well as on our website, social media & newsletters. I believe everyone should know what they put into their bodies and have access to nature’s healing tools. When most companies raised prices during COVID, we kept ours at the same affordable value.
We are currently working on getting our teas and blends into as many stores and restaurants as possible so that more people can enjoy healthy alternatives. I’ve noticed it is very difficult to find healthy beverages when you go out, and I am changing this with my company. Our Golden Milk & Masala Chai lattes are offered at The Well restaurant in downtown Austin and our tea line is sold in Thom’s Market, as well as other boutique stores across California, New Jersey, Indiana, and even Honduras with more locations coming soon!
What would you say are the challenges you’ve had to overcome?
The biggest challenge for me is maintaining balance and time management. We are a small operation that is doing big things, which is super exciting, but sometimes it is difficult to balance family, work, play and free time. I am reminding myself that in order to fulfill my purpose of Dedicating to YOUR Health, that I must also remain dedicated to my own health. So balance is important. It is actually the fundamental principle of Ayurveda. I find this balance through the support of my family, reminders from my twins & puppy, being in nature, and by eating healthy and practicing yoga, meditation, qigong, and other mindful activities.
In terms of business challenges, these relate to our culture of ‘more more more’ and ‘faster faster’. It is both a challenge and an opportunity to remind my customers and future customers to slow down with a cuppa tea. Instead of more, more, more, can we simplify our routines? Maybe a cup of herbal detoxifying tea is the ‘less’ you need to start your day with a clear mind and less pressure on yourself to have to DO everything. We are reminded of this when we slow down and BE with ourselves.
What quality or characteristic do you feel is most important to your success?
We have a guiding set of brand values that sets us apart. All of our teas are proudly made here in Austin, Texas. They are all Infused with Positivity, made with only organic ingredients, vegan, gluten-free, caffeine-free, and contain no added sugar, non-GMO, and no preservatives.
Not only our teas but everything we do is Infused with Positivity. I have received many reviews and messages from customers that tell me they can feel the love and good vibes that go into our products and that is because it is so true. Everything is connected and everything is energy, so I make sure that our energy is aligned with love and positivity, infusing everything we do with these high vibrations.
Our customers love our teas because they know they can trust our brand. They are in good hands and have someone they can connect with, ask questions, and feel “at home” with their purchase.
Each product offers unique health benefits and supports overall wellbeing. They know these are CLEAN INGREDIENTS THEY CAN TRUST. To put it simply – What You See Is What You Get. Full Transparency. Short and Clean Ingredient List that you can pronounce.
Thank you, Idit, for sharing your story with us today. We can’t wait to grab a cup of DelighTeas® and feel all the love, positivity and inspiration infused into your products.
Contact Info:
- Email: info@delighteas.com
- Website: www.ainutreats.com
- Instagram: www.instagram.com/ainutreats
- Facebook: www.facebook.com/ainutreats
- YouTube: https://www.youtube.com/channel/UCXOx8CNVXNqnyDdLZO6c-Ew/featured
- Amazon Store: www.amazon.com/delighteas
