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Inspiring Conversations with Viraj Desai of Swish Dental

Today we’d like to introduce you to Viraj Desai.

Hi Viraj, thanks for joining us today. We’d love for you to start by introducing yourself.
Professionally, I founded Swish Dental in Austin with a desire to do two things: change the way people feel about the dentist and empowerment of women in dentistry. Let’s face it, people are not excited about visiting the dentist and as the industry becomes more corporate, the personal touch of a healthcare professional is lost. ‍

At Swish, the focus is on elevating the patient experience through a comfort-centric approach. My vision focuses on studios that are friendly, welcoming, and familiar places for people to receive care. To reflect that, the offices embody the unique characteristics of the Austin neighborhood they are a part of.

At every turn, Swish is innovating! I wanted to found a local dental group that is on the forefront of general and cosmetic dentistry. At Swish, we utilize the highest level of technology and I am always looking for ways to make our services and quality of care to the next level.

I wanted to establish Swish to be more than a place to get a perfect smile. In addition to fixing smiles, we empower patients to feel better about themselves, which then encourages them to take care of themselves and live a healthy lifestyle. Additionally, the focus is on empowering my staff and patients to be their best. It is important to me that the environment at Swish is inclusive and welcoming for everyone to experience the comfort and excellence of our care. I founded Swish Dental in 2017 and it has grown to 10 studios and a local Austin brand that I am incredibly proud of!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Struggles! You name it and I’ve experienced in all when starting my own business. Everything from construction delays to marketing nightmares, seen it all now! You learn from every experience, though and it makes you that much stronger and a better leader for your team.

Appreciate you sharing that. What should we know about Swish Dental?
Swish focuses on providing an elevated comfort-centric experience to patients who become like family over time. At Swish, patients are treated with the highest level of technology in our studios. Recently, we have been able to add AI technology and we’re super excited about that.

We strongly focus on cosmetic dentistry such as veneers and Invisalign but also provide routine care such as cleanings, fillings, crowns and surgery for the whole family. Our studios are modern and inviting and the focus is on a great culture all around for patients and our staff.

Contact Info:

Image Credits
Vincent Roazzi Jr. Photographer

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