Meet Lisa Strandberg and Kaitie Sjostedt of The Shore Line

Today we’d like to introduce you to Lisa Strandberg and Kaitie Sjostedt.

Hi Lisa and Kaitie, thanks for joining us today. We’d love for you to start by introducing yourself.
The Shore Line is a women’s resort wear brand designed and made in Texas and founded in 2021. Classic staples created in elegant black and white tones and rich neutrals, The Shore Line is all about timeless picks like breezy button-ups, maxi skirts, and jumpsuits, along with easy-to-pair tanks, tops, shorts and pants. Everything in the collection is meant to work by itself as well as together for a truly effortless and beautiful look. Our “aha” moment was noticing a void in the market and creating something we wanted and needed— a resort wear line that is high-quality, interchangeable, packable, and approachable. Austin has a casual, beautiful vibe; people like to have things that are wearable. Our Florida upbringing fits in perfectly here because we are casual and laid back. We love spending summer weekends on Lake Travis, paddle boarding with family, swimming, and enjoying the beachside scene; Lake Austin is another favorite for us— there are several great hotels and rooftop restaurants there. Wherever we find ourselves, The Shore Line transitions perfectly from the lake or beach to the city streets.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Like so many fashion and lifestyle brands, supply chain issues have affected the ability to source materials—but we believe it’s all about how you handle the bumps in the road. Building a business and being in our second year, it’s been wonderful seeing the positive reception and pickup The Shore Line has gotten in Austin and around the country. We see challenges as a speed bump, not a stop sign!

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
All of The Shore Line’s pieces are classic staples. Our plans for the future are to grow and build The Shore Line brand—and share the relaxed, coastal vibe with our friends, family and community!

Any big plans?
We love finding and sourcing new fabrics; our pieces in the future will continue to emphasize the very best and most comfortable fabrics available. We plan to build on the classic staples we currently offer, to include more colors and patterns; as well as incorporate new styles. Follow us online at @thisistheshoreline to stay up to date!

Contact Info:

• Email: HeyThere@Thisistheshoreline.com
• Website: www.thisistheshoreline.com
• Instagram: https://www.instagram.com/thisistheshoreline