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Rising Stars: Meet Alexandra Moreau

Today we’d like to introduce you to Alexandra Moreau.

Hi Alexandra, so excited to have you with us today. What can you tell us about your story?
The story of XO Moreau begins following my high school graduation in my hometown of Clymer, Pennsylvania. While I was waiting for my first semester of college to begin, I was working as a bartender at a local restaurant when I was approached by a fellow colleague to bartend her wedding. As someone who didn’t go to a lot of weddings growing up, I was intrigued by the opportunity to be part of such a big day in her life. Also, I was getting paid to bartend, which I loved, and eat free food, which I also loved. That experience opened my eyes to the world of weddings. I quickly became the wedding bartender in my hometown and years after grew to offering free “day of” services to my couples. My dad was the true MVP, as he would assist me as a bartender for free to allow me take on more responsibilities for my clients and gain experience. After graduating with my Bachelor of Science in Hospitality Management, I continued my education and pursued my Master of Arts at the same university, the Indiana University of Pennsylvania. After graduating graduate school and getting married, my husband and I moved to Austin where XO Moreau was born.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I am very fortunate to have had a fairly smooth road from the initial concept of XO Moreau to the current state of business I am in. That blessing is something that I am grateful for every single day. My first handful of clients truly shaped my planning structure and influenced my design focus: they were all so cool and a little bit of that rubbed off on me (or so I like to think). Coming from a city where weddings were very rustic or in low ceiling hotel ballrooms, Austin was a whole different animal to wrangle. I had a lot to learn about how to create a sustainable business that could support my family and fit the market. I learned how to be unapologetically myself. I learned that incorporating my informal, laid back, sarcastic, and occasionally funny personality into my business would attract people that truly understand who I am and what I have to offer. At times it was really scary and oftentimes I worried I was the exact opposite of what people expect a wedding planner to be, but so far so good! 😉

Thanks – so what else should our readers know about your work and what you’re currently focused on?
XO Moreau is a full-service wedding design & planning company specializing in creating beautifully unique wedding experiences through a laid back wedding planning process. I am known for creating incredible guest experiences and one of a kind wedding designs. All of my events are exceptionally designed & executed yet vastly different from any other event. I focus on highlighting my clients’ past experiences, personalities, styles, and story to create a one of a kind and very epic wedding experience. Although my creative style can be best described as fun, unique, edgy, and a little weird, I am proud to be very versatile and create events that truly reflect my clients for who they are. I’m also pretty fun to work with! I’m very laid back and my process reflects that: it’s low stress, lowkey, but very effective. One of my past clients recently said “Alex is super chill, but whip-smart and extremely productive… It’s the best combination of “full confidence + go getter/make it all happen asap”, mixed with “low anxiety, let’s take this step by step and make great decisions” approach.” I think that really sets me apart from others.

What quality or characteristic do you feel is most important to your success?
The answer is simple: being a good-hearted human being. Kindness and caring will always prevail.

Contact Info:

Image Credits
Alicia Lucia Photos, Brittany Jean Photo, Brooke Taelor Photo, Eliza Lopez Photos, Nikk Nguyen Photo, Liesl Claire Photography, and Jessica Gold Photo

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