In this conversation, Mark Wonderlin shares how he built one of Austin’s highest-rated video production companies by treating video not as content for content’s sake, but as a strategic growth tool, and why his team’s expansion into Dallas, Houston, and San Antonio is rooted in helping B2B brands use authentic, story-driven video to build trust faster, clarify complex value propositions, and embed video directly into sales, recruiting, and long-term business infrastructure.
Hi Mark, thank you so much for taking the time to share your story and insights with our readers — to start, can you tell us about your journey building one of Austin’s highest-rated video production companies and what this current growth phase means for you and your team?
When I originally started the business, I saw how powerful storytelling and understanding marketing could be and at the time there was a huge gap in the market. Still to this day, I’m surprised on how many business are not leveraging the power of great human storytelling about them and their company. If you just Google a business niche, it’s like 8 out of 10 of them all look the same and less than 20% have a compelling video to differentiate their self.
So from day one, we approached things differently. We focused on understanding our clients’ sales process, marketing funnels, and their ideal customers, and what decisions they needed people to make after watching a video. That mindset helped us build long-term partnerships rather than one-off projects, and that’s really what has helped us growth in Austin.
This current phase is exciting because we’re scaling that same philosophy into other Texas markets. It’s not just about expanding geographically, it’s really about building a team, systems, and processes that allow us to deliver consistent, strategic work while staying true to the storytelling & marketing-centric approach that got us here.
You’re expanding into Dallas, Houston, and San Antonio at a time when video is everywhere. What has set your company apart in such a crowded market?
Video is everywhere, and with AI it’s at massive scale — but a lot of it is fake and un-authentic.
There’s a huge difference between content that looks good and content that actually tells a compelling story about humans, having authenticity, and creating clarity that is what moves a business forward. We don’t create robotic talking head videos, or influencer content, rather we develop story driven content that becomes the centerpiece of marketing for clients that use and leverage for years on multiple platforms and use cases.
When companies begin to see video as part of their growth infrastructure, not just a marketing expense, that’s when it starts producing real results. That shift happens when we combine both the story & strategy of video creation coupled with leveraging it ways to help increase the speed of trust and conversion.
Most companies make a huge mistake a high a a video company to “film a video” for them. They end up with a video, but it doesn’t move the needle, because the person or team they hired just knows cameras and gear and they don’t understand the underlying goals of the video or how to use it effectively.
I just had a conversation with a potential client yesterday and I learned about their sales process, conferences, prospecting, etc… instead of talking about gear, we talked about how different types and forms of videos can be used for lead gen, pitch decks, and overcoming objections. I walked her through exactly what type of video we’d create, how it would address the business challenge, and a clear path on how the team could use it with every conversation.
That knowledge and approach is worth more than 10X the cost of the video – because the best looking video isn’t going to do anything you have to couple that with solid strategy as well.
You’ve emphasized using video for sales, recruiting, and brand growth — not just content for content’s sake. How do you help clients think more strategically?
A lot of organizations think video lives only on social media and their website. In reality, some of the highest-performing videos we produce never go on social at all and see a few views on their website. For B2B business this is very common – it’s less about number of views and more about the right type of view and the impact of them.
We work with clients to map video directly to moments that matter, to the audience that matters. Helping a sales team explain complex services during a pitch deck, leveraging stories to overcome objection via text, and building trust before a first meeting ever happens with short-form prospecting videos. When video is embedded into how a company communicates, it becomes an accelerator for the entire team, not an expense.
We’re big believers that one well-planned piece of content can do the work of dozens of disconnected posts if it’s aligned with the right objective and leveraged at the correct time and channel.
As CEO and filmmaker, how do you balance the creative side of storytelling with the operational demands of scaling across multiple cities?
That balance has definitely evolved over time. Early on, I was very hands-on creatively. Now, my role is more about supporting and building on the standard of our approach and doing high-level creative and positioning. I continue to make sure the creative vision and the strategic goals of the video stay aligned as we grow.
We are a highly organized, systems-focused team with great communication. I think it’s critical as there are a lot of moving parts with video as every stage of the process and we’re managing a large array of projects at any given time.
I still love being involved in shaping the narrative and guiding the tone of projects, but my job today is also about building an environment where great work can happen consistently and empowering my team to thrive at their specific creative expertise.
What kinds of brands or businesses do you feel you’re best positioned to help during this expansion phase, and what problems are you most excited to solve for them through video?
We tend to work best with B2B companies that are doing meaningful, often complex work like home builders, manufacturers, technology companies, professional services, and businesses where trust is a major factor in winning new clients and they need
These types of companies don’t need more noise; they need clarity. They need to show who they are, how they operate, and why they are different in a way that feels authentic and credible. That’s where thoughtful storytelling can make a measurable impact.
Looking ahead, as you continue to grow across Texas, what’s your bigger vision for the company and the role video will play in helping businesses grow smarter and faster?
Our vision is to help businesses communicate with clarity and leverage video content to help increase the speed of trust and close jobs faster.
As markets become more competitive, AI content blasts the internet, and attention spans shrink, companies that can clearly explain their value visually and emotionally in a human-centric way will have a huge advantage. Video is uniquely positioned to do that because it compresses understanding and builds trust faster than almost any other medium.
We’re focused on building a company that helps organizations use video not just to look better, but to work better, to help shorten sales cycles, strengthen culture, and create stronger connections with their ideal clientele.
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