Today we’d like to introduce you to Jose Najar
Hi Jose, so excited to have you with us today. What can you tell us about your story?
At 12 years old, I discovered MTV’s Making the Video and was immediately captivated—not by the final product, but by the behind-the-scenes process. The camera angles, the directing choices, and the way everything came together fascinated me. As soon as I could buy my own VHS and DVDs, I sought out films with director’s cuts and special features, eager to learn more about the craft. By then, I was fully immersed in theatre and film classes, continuing through my senior year of high school. After graduation, I took my passion further by enrolling in broadcasting school, determined to turn my love for production into a career. Working for radio stations and video production companies fueled my ambition to carve out my own path. By 2012, I started producing music videos for recording artists and launched Najar Media. After a decade of crafting some of the most recognized music videos in Austin, TX, I made the strategic decision to expand into the commercial sector—helping businesses build a strong online presence through high-quality video production, captivating photography and ad placements.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
One of the biggest challenges we’ve faced as a business is staying ahead of rapid technological advancements while maintaining our place among top creative agencies. Adapting to new tools and industry trends has been essential in keeping our work innovative and competitive.
Can you tell our readers more about what you do and what you think sets you apart from others?
Although we film fewer music videos these days, we still receive a steady stream of inquiries for music video production. To this day, we remain passionate about creating captivating and visually engaging content.
Contact Info:
- Website: https://www.najarmedia.me
- Youtube: https://www.youtube.com/@NajarMedia
Image Credits
EC photography, Ali bonnet photography, Lauren “Lo” Smith
