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Exploring Life & Business with Catalin Briciu of Linnify

Today we’d like to introduce you to Catalin Briciu.

Hi Catalin, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Linnify started in an apartment in Cluj-Napoca, Romania—three students, one shared belief: that technology could genuinely improve how we experience life. We didn’t have much, but we had a vision and relentless curiosity.

In 2016, alongside my co-founders, we launched Linnify with the bold idea of building digital products that matter—products grounded in real-world needs, not just assumptions. Our first proprietary product, DeliverMe, launched locally and gave us proof that speed, intent, and execution could open doors.

Each year since has been about evolution. From early-stage experiments to working with startups and enterprises across Europe and North America, our path has been shaped by one principle: validate everything. This mindset led us to develop our own Product Validation Framework, recognized now as a cornerstone in reducing innovation risk and accelerating time-to-market.

By 2023, we opened our second home in Austin, Texas—a natural extension for us, given the shared spirit of innovation and entrepreneurial grit. We’ve now launched over 80 digital products across healthcare, education, logistics, wellbeing, and AI, and our team of over 30 creators thrives at the intersection of vision and execution.

In 2024, our focus sharpened around AI and agentic development, where we’re building not just features, but systems that learn, adapt, and elevate user experiences.

Linnify is no longer just a startup—it’s a global tech partner. But the essence remains unchanged: we exist to transform authentic ideas into products that dare to change the way people experience life. And we’re just getting started.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It’s definitely been a rollercoaster—so no, not smooth at all. But it’s been exciting every step of the way.

From winning our first projects to navigating difficult client relationships, every challenge has shaped us. Some of our toughest clients turned out to be our best teachers—they pushed us to grow faster, think sharper, and refine our processes. And we’re grateful for that.

There were times when economic downturns hit hard and forced us to adapt quickly. But what kept us going was always our why: the belief that life can be made better through the help of technology—and that we have the opportunity to build that better version, one product at a time.

The struggles looked different at every stage—early on, it was about survival and credibility; later, it became about scaling responsibly and staying true to our values as we grew globally. But the way we faced those challenges is what mattered most. We chose to meet them not with fear, but with curiosity. With excitement for what comes next.

That mindset still fuels us today.

Thanks – so what else should our readers know about Linnify?
Linnify is a global product development partner—and since expanding into Austin, we’ve been on a mission to help U.S.-based startups and enterprises turn visionary ideas into validated, scalable digital products.

With roots in Cluj-Napoca, Romania, and a strategic hub now in Austin, we bring together European engineering precision and American entrepreneurial spirit. What we offer isn’t just development—we offer clarity in innovation. We work with founders and intrapreneurs across industries like healthcare, education, wellbeing, logistics, and increasingly, AI-powered products.

We’re known for our validation-driven development process, a methodology we’ve refined over years of launching products globally. It ensures that every line of code we write solves a real problem, aligns with user behavior, and sets the foundation for scale.

And we’re not just keeping up with AI—we’re building what comes next.

Our agentic AI capabilities include:
– Custom LLM-based systems
– AI copilots and autonomous flows
– Predictive analytics and recommendation engines
– Proprietary frameworks like Linny and our Agentic AI Development model

What makes us different? We don’t build on assumptions—we build on data, behavior, and feedback. From idea to MVP and beyond, our clients benefit from a process designed to minimize waste, reduce risk, and create long-term value.

We’re proud to be ranked among the fastest-growing technology companies in Europe (FT1000) and recognized as a top AI development partner in both Romania and Texas. But what we’re most proud of is staying true to our mission: to transform authentic ideas into products that dare to change the way people experience life.

If you’re based in Austin or anywhere in North America and you’re thinking about launching something meaningful—we’d love to help you build it the right way.

What matters most to you?
What matters most to me is building with purpose. That means putting people at the center of everything we do—whether it’s our team, our partners, or the end users we’re creating for.

We live in a time when it’s easier than ever to build something—but also easier than ever to build the wrong thing. That’s why I care deeply about validation, intention, and alignment. It’s not just about launching fast—it’s about launching the right product, in the right way, for the right reasons.

At Linnify, we exist to simplify life through innovation. That isn’t just a tagline—it’s a lens through which we see every opportunity, every challenge, every line of code. We want to create technology that doesn’t just impress, but improves how people live, learn, and grow.

And personally, what keeps me grounded is knowing that we’re not just building software—we’re helping people take bold ideas and make them real. That’s impact. And that’s what makes all the late nights, pivots, and uphill climbs worth it.

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