Today we’d like to introduce you to Laura Rodgers.
Hi Laura, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Shred512 Fitness was founded by Blaine and Laura Rodgers—a husband-and-wife team united by a shared belief that fitness should be effective, approachable, and rooted in community. What began as a personal passion for movement and strength evolved into a bigger mission: to create a space where people of all fitness levels feel welcomed, supported, and challenged.
Built from the ground up, Shred512 Fitness was born out of firsthand experience. Like many busy families, the Rodgers understood the difficulty of prioritizing health while balancing work, parenting, and everyday responsibilities. Traditional gyms often felt intimidating, impersonal, or simply unrealistic for people juggling full lives. Shred512 was designed to be different.
When the doors opened in Buda, Texas, the goal was simple but powerful—to deliver results-driven training in an environment where every member is known by name and encouraged to grow stronger, both physically and mentally. From day one, the focus has been on connection as much as conditioning.
The Shred512 training model blends high-intensity interval training with strength-focused programming in coach-led sessions that are fully scalable. Whether someone is stepping into a gym for the first time or pushing toward advanced performance goals, every workout is designed to meet individuals where they are—and help them progress safely and confidently.
But Shred512 is more than a workout. It’s a community built on accountability, encouragement, and shared wins. Many of its members are local parents who depend on Shred512 not only for efficient, effective training, but also for the childcare services that make consistency possible. Knowing their children are cared for in a safe, nurturing environment allows parents to fully focus on their health—often for the first time in years.
Today, Shred512 Fitness proudly serves the Buda community as a place where strength is built in every sense of the word. Members come for physical results, but they stay for the emotional support, the relationships, and the sense of belonging. As the community continues to grow, the mission remains the same: to empower people to show up stronger for themselves, their families, and their lives.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No—our journey has not been a smooth road. Like many small business owners, we faced the usual challenges of building something from the ground up, but our path included an additional layer of difficulty. During the early stages of growing Shred512 Fitness, we welcomed a child with special needs into our family. Navigating the demands of entrepreneurship while simultaneously learning how to support our child’s unique needs created an incredibly challenging season—both personally and professionally.
That experience tested us in ways we never anticipated. It required adaptability, resilience, and an unwavering commitment to both our family and our business. At times, progress felt slower and the weight heavier, but it also clarified our purpose. It deepened our empathy and reinforced why creating a supportive, family-friendly environment mattered so much.
Those challenges ultimately shaped Shred512 into what it is today—a place built on understanding, flexibility, and genuine care. The struggles strengthened our resolve and reminded us that success isn’t about avoiding hardship, but about continuing forward with compassion and intention.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Shred512 Fitness is a coach-led strength and HIIT training studio built to serve real people with real lives. We specialize in results-driven, efficient workouts that combine structured strength training with high-intensity conditioning—all delivered in a supportive, inclusive environment. Every session is fully coached and scalable, allowing members of all fitness levels to train safely and effectively side by side.
What sets Shred512 apart is our intentional focus on community and family. We know our members by name, celebrate their progress, and support them beyond the gym floor. Many of our members are busy parents, which is why we proudly offer on-site childcare—removing one of the biggest barriers to consistency and making fitness accessible for families in our community.
We are known for thoughtful programming, knowledgeable coaching, and an atmosphere that is welcoming rather than intimidating. Our coaches don’t just lead workouts—they educate, encourage, and hold members accountable in a way that builds confidence and long-term success.
Brand-wise, we are most proud of the culture we’ve created. Shred512 is a place where people feel seen, supported, and empowered. It’s a gym where strength is built not only physically, but emotionally and mentally as well. Members come for the results, but they stay for the relationships, the trust, and the sense of belonging.
We want readers to know that Shred512 Fitness is more than a workout. It’s a community-driven brand committed to helping individuals and families build sustainable, healthy lifestyles. Whether someone is new to fitness or looking to take their training to the next level, Shred512 offers a welcoming space to grow stronger—inside and out.
Is there anyone you’d like to thank or give credit to?
The people who deserve the most credit for our success are our staff. Shred512 would not be what it is without the incredible team that shows up every day with passion, professionalism, and genuine care for our members. Our coaches and support staff are the heartbeat of this business. They bring energy to every session, build real relationships with members, and uphold the culture and standards that define Shred512.
Our team goes beyond leading workouts—they motivate, educate, and support members through all stages of their fitness journeys. They create a space that feels welcoming, safe, and empowering, which is especially important for individuals who may feel intimidated walking into a gym for the first time. Their ability to balance accountability with encouragement is what keeps our community strong and connected.
We are also deeply grateful for the trust and commitment of our members, who show up consistently and invest in themselves and in this community. Their support fuels our growth and reinforces why we do what we do.
Ultimately, Shred512 is a reflection of the people behind it. The dedication, empathy, and integrity of our staff have played a critical role in shaping our success, and we are proud to build this business alongside such an exceptional team.
Pricing:
- Platinum+ Membership Level $169/mo
- Childcare: Free
- Open Gym: Free
- Guest Passes: Free
Contact Info:
- Website: https://www.shred512fitness.com
- Instagram: https://www.instagram.com/shred512fitness
- Facebook: https://www.facebook.com/shred512fitness
