Today we’d like to introduce you to Britney Williams.
Hi Britney, please kick things off for us with an introduction to yourself and your story.
Small Town Roots, Big City Dreams: The Story Behind The Château Glo
I’m just a small-town girl with big dreams—and those dreams started early.
At just 13 years old, I boldly declared that I would one day become a business owner. I didn’t know exactly what that would look like yet, but I knew one thing for certain: I wanted to build something of my own. My parents always instilled in me that I could do anything I set my mind to, and I carried that belief with me through every stage of life.
Before stepping into entrepreneurship, I spent years working in a male-dominated industry—the oil field. It was tough, demanding work that taught me discipline, resilience, and grit. But deep down, I knew there was something more waiting for me. Eventually, I made one of the biggest decisions of my life: I hung up my hard -hat and my steel-toe boots and took a leap of faith into the beauty industry.
That leap led to the creation of my first business, Airbrush Tans of Bastrop, in Bastrop, Texas. What started as a simple idea quickly became something much bigger. Spray tanning wasn’t just about color—it was about confidence. I had the opportunity to help women feel beautiful, empowered, and radiant in their own skin. Watching that transformation in my clients lit a fire in me that I knew I had to keep growing.
Through faith, hard work, and the incredible support of my family and community, the business flourished.
But I wasn’t done dreaming.
With an entrepreneurial spirit that refuses to settle, I felt called to expand—to create something even more impactful. That’s when the vision for The Château Glo was born in Elgin, Texas.
The Château Glo is more than just a beauty business—it’s a full experience. Designed as a luxury beauty lounge, it offers everything in one place: sauna sessions, teeth whitening, a full-service blowout bar, brow waxing and tinting, permanent jewelry, recovery sleeves, spray tanning, traditional tanning beds, and more. It’s a space where beauty meets wellness, and where every detail is designed to help our clients glow from the inside out.
Our mission is simple: to bring a big-city luxury experience to a small-town community. We want our clients to feel pampered, confident, and cared for—without having to drive all the way to Austin, Texas to get it.
At the heart of it all is a deep commitment to people. My team and I work hard every single day to create an environment that is welcoming, uplifting, and truly special. We care about more than just appearances—we care about overall health, wellness, and confidence.
None of this would be possible without my faith, my family, my friends, and the unwavering support of our community. God has been incredibly good to us, and I don’t take a single moment of this journey for granted.
From a 13-year-old girl with a dream… to standing here today as the founder of growing businesses—it’s been an incredible ride.
And we’re just getting started.
Welcome to The Château Glo.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting The Château Glo came with real, behind-the-scenes struggles that most people never see. I quickly learned that if you want to grow, you have to get comfortable being uncomfortable. From pulling city permits and meeting with fire marshals to understanding insurance and legal requirements, there was a constant learning curve. On top of that, building a team meant learning how to manage and motivate different personalities—all while carrying the weight of making everything work. And the truth is, sleep doesn’t come easy when you’re building something from the ground up. Your mind never shuts off. You’re always thinking, planning, and problem-solving. These are the realities of entrepreneurship—the part that isn’t glamorous, but is absolutely necessary to turn a dream into something real.
Alright, so let’s switch gears a bit and talk business. What should we know?
At The Château Glo, our mission is to create a relaxing, luxurious environment where every client feels both pampered and completely at home. Our team of highly trained professionals is dedicated to delivering exceptional results with confidence, care, and expertise—ensuring you can trust you’re in the best hands. At The chateau Glo, what matters most to us is building genuine relationships with each and every client. We take the time to truly understand your individual needs, your lifestyle, and what makes you feel your best. Getting to know your story, your family, and your everyday life is part of what we do. While we deliver exceptional, professional services in a luxurious atmosphere, our goal is for you to feel like family every time you walk through our doors.
We offer a full range of beauty and wellness services designed to enhance your glow from the inside out, including red light therapy sauna, recovery sleeves, brow waxing and tinting, lash lifts, teeth whitening, custom spray tanning, traditional tanning beds, blowout bar services, hair extensions, and full- service hair and permanent jewelry.
To complete your experience, we carry professional-grade retail products across all service lines—so you can maintain your results and leave with everything you need, all in one place.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Over the next five years, I see the beauty industry, leaving just surface level treatments and moving more into overall body wellness. Customers don’t want to just look good. They want to feel good as well, so I think we’re moving in the right direction.
Contact Info:
- Website: https://www.thechateauglo.com/
- Instagram: https://www.instagram.com/thechateauglo
- Facebook: https://www.facebook.com/share/18MrypqpZn/
- TikTok: https://www.tiktok.com/@thechateauglo_elg
Image Credits
Tanner Janssen
