Today we’d like to introduce you to Vanja Corovic.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
What started as a shared obsession between my daughter and me, it became something much bigger. We fell in love with the idea that jewelry could represent moments, milestones, and connections. After family admired my pieces during a trip to California, I began researching the industry and quickly realized there was room to create something meaningful in Austin — a personalized jewelry experience centered around connection, memories, and individuality. I knew immediately this is something i wanted to dive in and just go for it. Today, we have been in business about 2 and half years and it’s been a whirlwind.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Like any small business, the journey hasn’t been easy. There have been plenty of trial and error moments, lessons learned, and challenges along the way. But those experiences have shaped both me and the business. One of the most rewarding parts has been growing through the process — listening to feedback from the community, friends, and family, and continuously evolving to create something meaningful and personal for every customer.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
We are a permanent jewelry business specializing in custom-cut and fitted bracelets, anklets, and necklaces. One of the most popular trends is building a personalized stack — layering multiple pieces over time, each representing a special memory, milestone, or moment worth celebrating.
Whether it’s a birthday, wedding, friendship, anniversary, graduation, or simply celebrating yourself, each piece becomes a lasting reminder of the moments and people that matter most. Our goal is to create a personalized experience where jewelry becomes more than an accessory — it becomes part of your story.
We take the most pride in creating an incredible experience for every customer and providing exceptional customer service from start to finish. We also proudly offer one of the largest varieties of chains and styles in town, allowing every customer to create a piece that feels uniquely their own. Our collection includes everything from 14k gold, gold-filled, sterling silver, enamel, and mixed metals — offering options for every style, occasion, and budget. In addition, one of the things that truly sets us apart is our custom jewelry cart. Designed to be both beautiful and eye-catching, our cart creates a luxury experience that stands out at pop-ups, private parties, weddings, and events. We wanted every detail of our setup to feel elevated, memorable, and reflective of the experience we provide.
Is there anything else you’d like to share with our readers?
Over time, we’ve realized there is so much more to permanent jewelry than simply creating a piece to wear. It’s about connection, celebration, and creating experiences people will always remember. We love sharing our business through luxury, experience-based events where jewelry becomes part of the moment itself.
We’ve had the opportunity to participate in markets, corporate events, private parties, local business collaborations, and fundraisers, but the most meaningful experiences are the intimate celebrations where people gather to mark something special and share that experience with others.
Weddings, bridal events, bridesmaid gifts, and special celebrations have become some of our favorite experiences to be part of, and we would love to continue growing within the wedding and luxury event space. There’s something incredibly special about creating permanent jewelry that becomes tied to one of the most important moments in someone’s life.
Pricing:
- $60 gold filled
- $80
- $100
- $150-300 for solid gold
Contact Info:
- Website: https://www.lastinglinksaustin.com
- Instagram: https://www.instagram.com/lasting_links_austin
