Today we’d like to introduce you to Kourtney Mack.
Hi Kourtney, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Lace Me Naturally was created from my passion for helping women feel confident, beautiful, and empowered in their own skin. What began as a lingerie brand has evolved into a lifestyle brand offering lingerie, jewelry, apparel, and accessories. All designed to celebrate natural beauty, self-expression, and confidence.
My journey started at just 19 years old when I sewed my very first piece of lingerie. I’ve always loved fashion and design, but more importantly, I wanted to create pieces that made women feel captivating and comfortable at the same time. Over the years, that passion turned into Lace Me Naturally, a brand built on body confidence, empowerment, and authenticity.
As a mother of two, I’ve personally experienced how much our bodies can change through life and motherhood. Stretch marks, curves, cellulite, and every transformation in between can sometimes affect how we see ourselves. Through those experiences, I realized how important it is for women to feel seen, sexy, and confident at every stage of life. That perspective continues to inspire every collection we create.
At Lace Me Naturally, we believe confidence is not defined by size, shape, or perfection…it’s an energy. Every product is designed to enhance your natural beauty, embrace your curves, and remind women of their worth. My goal has always been bigger than fashion; I want women to feel empowered when they wear our pieces and inspired to fully embrace who they are.
Our message is simple:
Sexy is an energy, not a size.
Every woman deserves to feel confident.
Natural beauty is powerful.
When someone shops with Lace Me Naturally, I want them to leave feeling beautiful, inspired, and empowered because self-love and confidence are the foundation of everything we do.
“Lace Yourself In Confidence” 🪡
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has definitely been a bittersweet journey. Building a brand from the ground up comes with a lot of challenges, and one of the biggest lessons I’ve learned is that not everyone will understand or support your vision and that’s okay. Entrepreneurship requires faith, resilience, and the willingness to keep going even when things feel uncertain. You have to do it when you’re scared..take a deep breath, smile and keep it pushing!
As a small business owner and mother, balancing life, work, family, and growing a brand has not always been easy. There have been moments of self-doubt, financial challenges, long nights, and learning experiences that pushed me outside of my comfort zone. Starting in the fashion and lingerie industry also came with overcoming stereotypes and learning how to confidently stand behind my mission of empowering women through confidence and self-expression.
One of the biggest obstacles was learning to believe in myself before expecting others to believe in me. I realized that growth requires consistency, patience, and trusting the process, even when results don’t happen overnight.
Through every challenge, I’ve continued to move forward with faith and purpose. Those experiences have shaped not only me as a business owner, but also the message behind Lace Me Naturally. I want women to know they can embrace who they are unapologetically and pursue their dreams confidently, no matter what obstacles stand in their way.
Every challenge has strengthened me, and every small win reminds me why I started. And I am forever grateful for that.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Lace Me Naturally is more than a lingerie brand, it’s a confidence-driven lifestyle brand created to empower women to embrace their natural beauty unapologetically. While lingerie is at the heart of our business, we also offer jewelry, apparel, and accessories designed to make women feel bold, feminine, and confident in every stage of life.
What sets Lace Me Naturally apart is the meaning behind the brand. Our mission goes beyond fashion; we focus on body confidence, self-love, and helping women feel beautiful exactly as they are. We create pieces that celebrate real women and real bodies…curves, stretch marks, cellulite, and all. We want every woman who shops with us to feel seen, empowered, and comfortable in her own skin.
I started Lace Me Naturally from my passion for design and sewing lingerie at a young age, but over time it evolved into something much deeper. As a mother of two, I understand firsthand how important confidence and self-care can be, especially as women navigate changes in their bodies and lives. That personal experience influences every collection and every message behind the brand.
We are known for creating affordable yet alluring pieces that allow women to express themselves confidently without sacrificing comfort or authenticity. Our aesthetic blends softness, femininity, sensuality, and empowerment in a way that feels approachable and real.
What I’m most proud of brand-wise is building a business rooted in purpose and authenticity. Seeing women connect with the message behind Lace Me Naturally and feel more confident because of something we created is incredibly rewarding. I’m proud that the brand has become a space where women are reminded that confidence is not based on perfection…it comes from embracing who you are naturally.
Above all, I want readers to know that Lace Me Naturally is a brand created with intention, passion, and empowerment at its core. Every product, message, and collection is designed to encourage women to love themselves fully and confidently.
How do you think about happiness?
What makes me happiest is knowing that I’m helping women feel more confident in themselves. There’s something incredibly rewarding about creating a brand that empowers women to embrace their natural beauty and feel beautiful exactly as they are. Hearing customers share how confident, feminine, or inspired they feel while wearing Lace Me Naturally pieces reminds me why I started this journey in the first place.
Outside of business, my children and my husband are my biggest motivation and source of happiness. Being a mother and a wife has shaped me in so many ways and has taught me the importance of self-love, resilience, and leading by example. They inspire me to continue building something meaningful, not only for myself, but for other women as well.
I also find happiness in creativity and growth. Whether it’s designing new collections, creating content for my brand, sewing, or simply watching my vision come to life, I truly enjoy the process of building something with purpose. For me, happiness comes from living authentically, having faith in my journey, and inspiring others to confidently be themselves.
Pricing:
- Lace Me Naturally is an affordable Lingerie brand.
Contact Info:
- Website: https://www.lacemenaturally.com/
- Instagram: http://www.instagram.com/lacemenaturally
- Facebook: http://facebook.com/lacemenaturally
- Other: Info@lacemenaturally.com
