Today we’d like to introduce you to Liz Noza.
Hi Liz, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’ve always been a very social and outgoing person. I’m definitely not the shy type and have always loved connecting with people. I’ve been doing social media on and off for years, but if I’m being honest, consistency and I used to be in a very complicated relationship. This last year was really the first time I decided to fully commit to showing up, putting myself out there, and not caring so much about what people think.
I also started leaning more into showing me instead of trying to fit into a perfect box. I used to focus mostly on makeup content, but spending 2–3 hours sitting down doing a full glam just wasn’t realistic anymore. I’m a full-time mom, have a full-time job, and somehow keep collecting side quests along the way. So I started sharing more lifestyle, personality, humor, and real-life content because that felt a lot more authentic to me.
On top of that, I recently helped launch my dad’s food business and helped turn it into a food truck. Seeing something go from an idea to becoming real has been one of the most rewarding things I’ve done. My life is definitely busy and sometimes a little chaotic, but I genuinely love creating, connecting with people, and building things from the ground up
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely has not been a smooth road. I think one of my biggest struggles has honestly been trying to balance everything. I tend to be the type of person that says yes to everything and piles way too much onto my plate because I always want to help, always want to create, and always want to do more. Then suddenly I look around and realize I’m trying to be a full-time mom, work a full-time job, grow social media, help build a business, and somehow keep everything together.
I also struggle with ADHD, and for me that has come with its own challenges. My mind is always moving and always thinking about the next thing. It can be a blessing because I’m full of ideas and creativity, but it can also feel overwhelming at times. I’ve struggled with staying focused, feeling mentally overloaded, starting ten things at once, and sometimes feeling frustrated with myself when I know I’m capable of more but my brain feels like it wants to move in ten directions at the same time.
As a DACA recipient, there have also been moments where uncertainty felt heavy. Sometimes it can feel like you have to work twice as hard while carrying fears and pressures that people around you may not always see.
On top of that, helping my dad with his business came with challenges too. We initially got shut down and had to take a step back and rebuild everything the right way. It was stressful and discouraging because I really wanted this for him. There were moments where I felt overwhelmed and questioned whether I was even doing enough. Looking back now, though, it taught me patience and reminded me that setbacks do not always mean stop. Sometimes they just mean take a different route.
Social media has also had its own challenges. Putting yourself online opens the door to opinions, criticism, and hate comments. I have also struggled with imposter syndrome and wondering if I’m even good enough to continue doing this. There have been moments where I’ve thought, “Am I too old for this?” especially seeing younger creators and comparing myself to other people’s timelines. And if I’m being completely honest, I think everyone has moments where they feel like they are not where they want to be yet.
But I’ve learned that growth does not always happen in huge moments. Sometimes it is simply continuing to show up, even on the days you feel overwhelmed, uncertain, or feel like you are behind. I think I’m still learning that.
Appreciate you sharing that. What else should we know about what you do?
I consider myself a creator, storyteller, and someone who genuinely loves connecting people. While I started in beauty content, over time I began leaning more into lifestyle, humor, and showing more of my real life. I realized people connect more with authenticity than perfection.
What I love most about creating is that it goes beyond posting videos. I love helping businesses and brands grow by creating content that feels relatable and natural instead of overly scripted. I’ve seen firsthand how powerful social media can be, whether that was helping grow my own platforms, helping local businesses, or helping launch and bring visibility to my dad’s food business and recently his food truck.
What I’m most proud of is finally being consistent and allowing myself to be seen for who I am. I stopped trying to fit into a specific mold and started showing more personality, humor, motherhood, and real-life moments.
I think what sets me apart is that I don’t try to create a perfect version of myself online. I want people to feel like they know me. I want someone to watch my content and feel like they’re talking to a friend, laughing with me, or seeing themselves in something I’m sharing. I think people connect with real people more than perfect people.
Is there something surprising that you feel even people who know you might not know about?
I think something that surprises people is that although I come across as outgoing, funny, and confident online, there have been a lot of moments in my life where I was carrying fear, uncertainty, and pressure behind the scenes. As a DACA recipient, there have been times where uncertainty about the future felt heavy and where I felt like I had to work harder just to create opportunities for myself and my family.
I’ve also gone through difficult seasons in life while still showing up online with a smile. I think people sometimes assume that if someone is posting, laughing, or creating content, everything is perfect behind the scenes. But I’ve learned that strength does not always look like having everything together. Sometimes it looks like continuing to show up, continuing to create, and continuing to find joy even while you are figuring things out.
I think that’s also why I value authenticity so much. I don’t want people to feel like they have to have a perfect life to keep moving forward, because I definitely haven’t.
Contact Info:
- Instagram: https://www.instagram.com/liznoza?utm_source=qr
- Other: https://www.instagram.com/liznoza?utm_source=qr
