Local StoriesJuly 8, 2026

Conversations with Valentina Quero

Local Stories

Today we’d like to introduce you to Valentina Quero.

Hi Valentina, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve been baking since I was a little girl. My mom was a baker, so I grew up watching her in the kitchen and naturally fell in love with baking myself.

For years, it was just a hobby that I enjoyed sharing with family and friends.

During one of the hardest seasons of my life, baking became my safe place. It helped me through a period of depression and gave me something beautiful to pour my heart into.

What started as a creative escape slowly became my happy place.

Five years ago, I decided to turn that passion into something bigger and started Flower & Flour ATX.

Today, I specialize in floral-inspired buttercream cakes, I feel incredibly grateful that something which once helped heal me has grown into a business.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a small business meant making a lot of sacrifices, but I truly love what I do and wouldn’t change it for anything.

There have been long nights, early mornings, and sooo many moments where I questioned myself (haha), but it’s all been so worth it.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m probably best known for my buttercream flowers and organic, nature-inspired style. I love creating cakes that look like they belong in a garden, a lot of flowers and fruit! The more the better for me.

Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
I find a lot of inspiration in florists and floral designers.

Loooove studying the way they combine colors, textures, and different varieties of flowers.

Contact Info:

Instagram: https://www.instagram.com/flowerandflouratx/

Woman with dark hair wearing a red jacket stands behind a table with decorated cakes, near a window with trees outside.

Three-tiered white cake decorated with pink, red, and white flowers, topped with a small bouquet, on a cake stand.

Three-tiered cake decorated with red, yellow, and pink flowers, and green foliage, on a wooden surface.

Decorated cake with colorful flowers and fruit slices on top, placed on a white cake stand near a window.

Decorative arrangement of red and pink flowers and berries on a table with a white tablecloth, near a window.

Decorative cake with flowers, dried citrus slices, and colorful elements on a white surface.

Decorative cake with flowers and fruits on top, placed on a stack of books, against a plain background.

Pink birthday cake decorated with flowers, grapes, and fruit, featuring a large number 3 on the side.

Decorative cake with black and white elements, flowers, and black butterflies, on a table with a candle in the background.

Multi-tiered cake decorated with flowers, fruit slices, and greenery, placed on a red and white checkered tablecloth, with plants in background.

Cake decorated with green leaves, pink flowers, and a pink ribbon, resembling a plant or nature theme.

Decorative cake with pink snake, flowers, and a pink mushroom on top, set on a table with a green cloth.

Decorative cake shaped like a boot with white and yellow flowers, on a white cloth, with green plants in background.

A decorated cake with flowers, dried citrus slices, berries, and three lit candles on top.

Decorative sculpture with textured beige surface, surrounded by purple and green plants, placed on two stacked books, against a plain background.

Two-tiered white cake decorated with colorful flowers and fruit, with a neutral background.

Decorated cake with berries and greenery on a table, with chairs and tables in the background, in a decorated event space.

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