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Life & Work with Prince Imo of Austin

Today we’d like to introduce you to Prince Imo.

Hi Prince, so excited to have you with us today. What can you tell us about your story?
I was born in Nigeria and immigrated to Chicago with my family in 2001. Growing up in a Nigerian household, music and dance were a part of every major life event—church services, birthday parties, conventions, weddings, and even funerals. You could say I’ve always had an ear for rhythm. Like many African kids, I was “volunteered” to dance at family gatherings, and looking back, those moments planted the first seeds of my passion.

I didn’t really discover hip-hop until my family moved to Houston in 2010. Around that time, choreographers were beginning to share their work on YouTube, and I became obsessed. I would watch choreography videos over and over, then spend hours teaching myself in my bedroom. That’s when I realized dance was more than something I enjoyed—it was something I genuinely loved.

What fueled that passion even more was the fact that my high school was an early college campus where the arts weren’t really a priority. Since asking my Nigerian parents to pay for dance classes wasn’t exactly an option, I decided to create opportunities for myself. I started a dance team called Excalibur—named after our school’s Knights mascot. We performed at pep rallies, sporting events, and school functions, and before long I became known as “the African kid who could dance.”

After graduating high school in 2015, I attended Texas State University in San Marcos. College gave me the freedom to fully pursue dance, so I wasted no time. I started another dance team called Kidz Nxt Door and auditioned for the San Antonio Spurs Hype Squad. Even though my old red Honda was barely surviving the drives to rehearsals, I was determined to make it work. No matter how limited my resources were, I promised myself I would keep fighting for my dream of one day performing on stage with major artists.

Today, I’m proud to say that dream is closer than ever. I’m currently signed with 216 Talent Agency and continue training while preparing for the opportunities ahead. I’m also a hip-hop instructor and director at MUV Dance & Fitness, where I have the privilege of mentoring and inspiring the next generation of dancers through hip-hop and choreography.

In addition, I lead my own dance company, BSCTHEADSCREW, an adult performance team focused on developing advanced dancers and preparing them for the professional industry in Austin, Texas. Building a team, creating opportunities for others, and watching dancers grow has become just as rewarding as chasing my own goals.

When I look back on where I started—from teaching myself in my bedroom to building teams, teaching students, and pursuing a professional dance career—I’m incredibly grateful. Every step of this journey has required faith, perseverance, and sacrifice. Above all, I thank God, who has continued to open doors and provide for me through every season. I’m proud of how far I’ve come, and even more excited about where I’m headed.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Absolutely not. (Laughs.) It definitely hasn’t been a smooth road.

Growing up as an immigrant, my family didn’t have much. We relied on food stamps, shopped at thrift stores, and there were times when the lights would get shut off because money was tight. On top of that, pursuing dance wasn’t exactly seen as a realistic career. A lot of people around me—including family and peers—didn’t understand why I was chasing something that seemed so uncertain.

I don’t think I fully realized how different my upbringing was until I got to college and met people who had access to opportunities I never had. For many dancers, taking classes from a young age is a normal part of training. I didn’t take my first official dance class until my sophomore year of college.

Because I couldn’t afford consistent training, I became my own teacher. I learned choreography online, practiced for hours in my bedroom, and sometimes trained alone in parking lots under the Texas heat because that was the space I had. Looking back, it wasn’t ideal, but I was so hungry to improve that I never let those limitations become excuses.

Those struggles taught me resilience, discipline, and resourcefulness. They forced me to create opportunities instead of waiting for them. That’s why I started dance teams, sought out every performance opportunity I could find, and kept showing up even when the odds weren’t in my favor.

Now, as a teacher and director, those experiences have become one of my greatest strengths. I understand what it feels like to have big dreams but limited resources, and that’s why I’m passionate about creating opportunities for other dancers. Everything I went through gave me a deeper appreciation for every stage, every class, and every opportunity I have today.

Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a full-time choreographer, director, and dance educator specializing in hip-hop and Afro-inspired movement. My work is centered around not just creating choreography, but building artists, developing performers, and creating spaces where dancers can grow with confidence and purpose.

Most people know me as Mr. BSCTHEADS, which has become the identity behind both my professional dance company, BSCTHEADSCREW, and my streetwear brand, BISSCUITHEADS. What started as a name has grown into a community and a culture that represents discipline, creativity, individuality, and excellence.

One of the things I’m most proud of is building BSCTHEADSCREW from the ground up. It’s more than just an adult dance crew—it’s a training environment designed to prepare dancers for the professional industry. Watching dancers gain confidence, sharpen their skills, and accomplish goals they once thought were out of reach is one of the most rewarding parts of what I do.

I’m also incredibly proud of the person I’ve become throughout this journey. I’ve overcome challenges that would have caused many dancers and artists to give up, but I’ve always refused to let obstacles define me. My resolve has become one of my greatest strengths. I don’t take “no” as the end of the story—I see it as motivation to work harder, find another path, and keep moving forward. That mindset has allowed me to keep growing despite limited resources, setbacks, and moments when the odds weren’t in my favor.

I’m also proud of the impact I’ve made as a teacher. Over the years, I’ve developed a teaching style that has become one of the things I’m most recognized for in the Austin dance community. My classes go beyond teaching choreography. I focus on performance quality, musicality, confidence, storytelling, and helping each dancer discover their own identity instead of simply copying movement. I want every student to leave feeling like a stronger artist than when they walked in.

What truly sets me apart is that I genuinely care about building people, not just dancers. Whether I’m directing a team, teaching kids, mentoring adults, or creating choreography, my goal is always the same: to leave people better than I found them. I believe great choreography can inspire people for a moment, but great mentorship can change someone’s life. That’s the legacy I hope to leave—not just through the stages I’ve performed on, but through the people I’ve helped along the way.

Can you tell us more about what you were like growing up?
Growing up, I was the complete opposite of who I am today. I was extremely shy, introverted, and avoided conflict at all costs. You could usually find me in the library reading anime, manga, or fiction books. I also loved watching movies and anything that sparked my creativity.

Growing up in an African household, self-expression wasn’t always encouraged. There were a lot of expectations about how you should act, so I often kept parts of myself hidden. Instead, I escaped into my own imagination. I would create entire worlds in my head while reading, and I would dance in secret whenever I had the chance. Those creative outlets became my safe space and allowed me to express the version of myself I couldn’t always show openly.

Looking back, those quiet moments shaped the person I am today. Even though I was reserved on the outside, I always had a huge imagination and a deep passion for storytelling, creativity, and dance.

Pricing:

  • One hour choreography class $150
  • Team Choreography ( Schools, teams, etc ) $900
  • solos $400
  • privates $30 for 30 mins

Contact Info:

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