Today we’d like to introduce you to Jordan Patino.
Hi Jordan, please kick things off for us with an introduction to yourself and your story.
What started as a passion for nail art quickly grew into Tell Me I’m Pretty, my nail brand, where I was able to turn my creativity into a business and build an amazing community of clients. As my business grew, so did my vision. I realized I wanted to create more than just a space for myself—I wanted to build the kind of place I wished existed when I was starting out. That vision eventually became Lola House Collective, a collective beauty space where independent beauty professionals can grow their own businesses while still feeling like they’re part of a community.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road, but I think the challenges have shaped me just as much as the successes have. One of the biggest struggles has been learning how to continue running my already existing business, while running and growing a second business.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a licensed nail artist and the owner of Tell Me I’m Pretty, where I specialize in detailed, hand-painted nail art. Lola House Collective is my second business venture and is now home to my nail business, along with several other independent beauty professionals.
While Lola functions primarily as a salon, it’s also a social house where we host creative events, workshops, and networking opportunities that bring people together.
What I’m most proud of is creating a space where creativity and community can exist together. I strive to provide an environment where other small business owners feel supported in growing their brands and connecting with their community. I think that combination of beauty, creativity, and genuine support for small businesses is what sets Lola House apart.
Can you talk to us about how you think about risk?
About three years ago, I took a giant risk and left my career in hospitality after realizing that I belonged in a more creative space. I was already well into my 20s, so starting over in a completely different industry was definitely scary. But after taking that first leap and building my nail brand, every risk that followed became a little easier to take.
Since then, I’ve taken even bigger risks, including opening Lola House and eventually taking on full ownership of the business. I’ve learned that risk doesn’t necessarily mean being fearless—it means trusting yourself enough to move forward even when you don’t know exactly how things will turn out.
Contact Info:
- Website: https://Lolahousecollective.com
- Instagram: @lolahouse.btx, @tmip.co
