Today we’d like to introduce you to Leticia.
Hi Leticia, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey into content creation started when I was 21, while I was a college student at UTSA and a new mom. I was balancing motherhood, school, work, and figuring out what I wanted my future to look like. After struggling with my milk supply as a new mom, I began sharing my experiences and tips to help other mothers who might be going through the same thing. Helping people became the foundation of my platform, and that purpose has stayed with me even as my content has evolved. As I grew, I also started sharing places I visited and experiences I thought other people and families would enjoy. I never expected it to grow into something that would become such a big part of my life.
As I continued creating, I realized I could do more than make videos. I could help people discover local businesses, bring attention to places they might have never heard of, and tell the stories behind the people who make our community special. Over time, local businesses began trusting me to help tell their stories, connect with new audiences, and build their online presence. I love that I can still help families through my recommendations while also helping business owners grow through my work.
Today, my work goes beyond creating content for my own platforms. I also manage social media accounts for different organizations and businesses, from my church’s youth ministry to local bakeries. Every project looks a little different, and I love being able to use my creativity in different ways while helping others grow. Whether I’m sharing helpful tips with other moms, introducing families to new experiences, or helping a local business reach more people, my goal is always to provide value. What started with creating videos on my phone has grown into a business built around storytelling, community, and digital marketing.
Building this career while raising my son and finishing my degree wasn’t always easy, but it taught me to be resourceful, disciplined, and intentional about the opportunities I create for myself. In 2026, I graduated from UTSA, marking a major milestone in a chapter of my life where I was balancing so many different responsibilities while still pursuing something of my own.
As a Latina and young mom, I’m proud to show that you don’t have to have everything figured out to start building something meaningful. My content is centered around connecting with everyday people, sharing relatable experiences, and helping people fall in love with the local businesses and hidden gems tucked away in Austin’s surrounding towns and suburbs. I was especially surprised by how much my Spanish content resonated with people, and it’s made me appreciate even more the opportunity to connect with and represent my Latino community. I’ve always wanted my content to feel real, like a recommendation from a friend rather than just another advertisement. I’m continuing to grow my business, work with more local brands, and find new ways to serve my community. I’m grateful that something that started with a desire to help other moms has grown into a career that allows me to support families, businesses, and the community I love.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Overall, I’ve been really fortunate to have so much love and support from my family and friends throughout this journey. One of my favorite parts of becoming a content creator has been meeting other creators in real life and building genuine friendships with people who understand what I do. I’ve connected with so many amazing people, and having that sense of community has made this experience even more rewarding.
That said, it hasn’t always been perfect. Early on, I experienced some drama involving another creator, and when you’re just starting out, situations like that can stick with you. It taught me not to let other people’s opinions or actions affect how I show up or what I’m trying to build.
I’ve learned that not everyone is going to think the same way I do, and not everyone is going to like me, and that’s okay. I’m not for everyone, and I don’t want to be for everyone. I want to be authentic to myself and attract people who genuinely connect with my personality and what I bring to the table.
Especially in a city like Austin, where you’re likely to see the same creators at events and around town, I think it’s much easier and more rewarding to support one another than to treat each other like competition. There’s room for everyone to grow, and someone else’s success doesn’t take away from your own.
At the end of the day, I’ve learned to focus on my own growth, appreciate the people who support me, and not take everything personally. I can’t control how everyone perceives me, but I can control how I treat people and the kind of person I choose to be. I want to keep growing, enjoy what I do, and create a space where people feel supported, just as so many people have supported me.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
At my core, I’m a mom, content creator, and entrepreneur. My work focuses on storytelling, digital marketing, and connecting people with local businesses, experiences, and resources that add value to their lives.
Before pursuing content creation full-time, I worked as a dental assistant and in hospitality at a well-known resort. My original goal was to become a dentist, and I completed my prerequisite coursework at UTSA before graduating in 2026. Dentistry is still a dream of mine, but pursuing it would mean potentially moving cities, which isn’t something I’m ready to do right now. For this season of my life, I’m focused on growing my business while being present for my son.
Today, I specialize in short-form video content, local discoveries, brand storytelling, and social media management. I’m known for helping people discover places worth visiting around Austin, highlighting local businesses, and sharing family-friendly experiences. As a bilingual Latina creator, I create content in both English and Spanish, allowing me to connect with a wider audience and help businesses reach more of our community. Beyond my own platforms, I manage social media for a variety of organizations and businesses, from my church’s youth ministry to local bakeries.
What sets me apart is that my work has always been rooted in helping people. I originally started creating content to share my experience as a new mom struggling with milk supply and to help other mothers feel less alone. That same purpose carries into everything I do today, whether I’m helping families discover new experiences or helping businesses grow their online presence.
I’m most proud of building a business from the ground up while raising my son and earning my degree. I started with my phone and a desire to help others, and I’ve turned that into opportunities to work with brands, support local businesses, and serve my community. I want to be known not just for the content I create, but for the trust I build and the impact I make.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I think over the next five to ten years, the content creation and digital marketing industry will become even more focused on creativity, authenticity, and connection rather than just follower counts. I’ve already noticed that having a large audience doesn’t necessarily mean you’ll have the most influence or deliver the best results for a brand. People want content that feels relatable, and businesses are starting to recognize the value of working with creators who genuinely connect with their audience.
I also see a growing demand for originality. With so much content being posted every day, simply showing up and filming a video isn’t always enough. From editing techniques to storytelling and unique concepts, creators have to find ways to stand out and give people a reason to keep watching. I think the creators who are willing to experiment, develop their own style, and understand their audience will have an advantage.
I also believe bilingual content and more community-focused storytelling will continue to create opportunities, especially for businesses looking to connect with diverse audiences. Ultimately, I think the industry will reward creators who can combine creativity with strategy and prove that their content does more than generate views. It builds trust, creates connections, and helps businesses grow.
Contact Info:
- Website: https://beacons.ai/lettylamami/mediakit?origin=lib
- Instagram: https://www.instagram.com/lettylamami?mdxt=Y2pndzU1cTdzM2M2&utm_source=qr
- Other: https://www.tiktok.com/@lettylamami?_r=1&_t=ZP-9AuZFctQkU2
