Today we’d like to introduce you to Nicole Macias.
Hi Nicole, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Before becoming a life and relationship coach, I spent about ten years working as a professional makeup artist. I loved the creative side of my work, but what I found most fascinating were the women sitting in my chair and the stories they would share with me.
I met so many women from different walks of life, each with their own experiences, challenges, and beautiful stories. Sometimes our conversations would go far beyond makeup, and I remember being genuinely moved by the things they would share.
I can still remember moments when I was doing someone’s makeup and thinking to myself that I wanted to help women in a way that went far beyond how they looked on the outside. At the time, I didn’t really know what that would look like, but I knew there was something about connecting with women on a deeper level that I loved.
Looking back now, I think the desire to become a coach was already there long before I even knew what life coaching was.
My makeup career gave me a creative outlet, independence, and a sense of purpose. I didn’t realize how much of my identity was connected to that part of my life until everything began to change.
Within the span of about a year, I met my husband, got married, became pregnant with our first child, and moved into a new home. Then, just nine months after having our first baby, I found out I was pregnant again.
It felt like I had gone from being this independent, creative woman with a career and a social life to being a wife and mother with two little babies depending on me.
I loved my family, but I was also incredibly overwhelmed by how much my life had changed. I don’t think I knew how to navigate such a big transition, and somewhere along the way, I began to feel like I was losing myself.
I remember watching my friends, many of whom didn’t have children yet, continuing to enjoy their lives while I was home taking care of babies. I felt disconnected from the world I once knew. I wondered if anyone even missed me or noticed that I wasn’t around as much anymore.
There were moments when I questioned whether I was making a difference at all.
Motherhood could feel incredibly isolating. I spent so much time at home, and I struggled to find a sense of purpose outside of being a wife and mother. Even the smallest tasks felt overwhelming. I remember standing in front of a sink full of dishes, staring at them, and feeling like I couldn’t find the motivation to begin.
Looking back, I realize that I wasn’t just struggling with the responsibilities of motherhood. I was struggling with my relationship with myself.
I didn’t know how to navigate everything I was feeling, but I knew I wanted something to change.
Around that time, a friend of mine who had been working with a life coach introduced me to a coaching podcast. I started listening, and something about what I was learning resonated with me in a way nothing else had.
Before I knew it, I was listening to different coaching podcasts almost every day.
I became fascinated by the connection between our thoughts, emotions, and actions, and how much our interpretation of circumstances influences the way we experience our lives.
But what made the biggest difference wasn’t simply learning the concepts. It was beginning to apply them to my own life.
Little by little, I started noticing changes in myself. I began to see my circumstances differently, understand my emotions, and become more intentional about how I wanted to show up in my life.
What surprised me most was that the tools I was learning weren’t just helping me navigate motherhood. They were changing the way I experienced my marriage, my relationships, and so many other areas of my life.
I loved what I was learning so much that I eventually decided I wanted to become a life coach myself. I wanted to help other people experience the same kind of transformation that had been so meaningful to me.
About four years ago, I became a certified life coach and began helping others navigate relationships, confidence, personal growth, and different seasons of life.
One of the biggest things I’ve come to recognize through my own experiences and the women I’ve coached is that although our circumstances may look completely different, so many of the emotions underneath them are the same.
A woman struggling with the transition into motherhood may be experiencing some of the same feelings of loneliness, uncertainty, or lost identity as a woman navigating a difficult marriage, a career transition, or betrayal.
The circumstances may be different, but the feelings of fear, frustration, self-doubt, and disconnection from ourselves can be remarkably similar.
And that’s one of the things I love most about coaching. The tools we learn don’t have to apply to just one area of our lives. They can change the way we experience all of it.
Over time, I became especially passionate about helping women who had experienced betrayal or infidelity in their relationships.
I noticed how easily women could begin to lose themselves while trying to make sense of someone else’s choices. They might begin questioning their worth, their judgment, or their ability to trust themselves again.
And so often, they feel like they have to wait for something outside of themselves to change before they can finally begin feeling better.
That realization inspired me to create **Rebuilding You**, a six-week, faith-based, one-on-one coaching experience designed to help women reconnect with themselves after betrayal.
My work isn’t about telling women whether they should stay in their relationships or leave. It’s about helping them rebuild their confidence, develop emotional capacity, strengthen their self-trust, and rediscover who they are, regardless of what happens in their relationships.
I believe one of the most powerful things we can learn is that we don’t have to wait for someone else to change before we can begin changing our own lives.
And while I love teaching coaching concepts and tools, what I find most meaningful is the transformation that happens through the coaching experience itself.
There’s something incredibly powerful about sitting with someone as they begin to understand themselves in a way they never have before. Watching a woman move from questioning her worth to recognizing it, or from feeling powerless to realizing she has choices, is something I never take for granted.
Those are the moments that remind me why I do this work.
Today, I’m continuing to grow my coaching practice and develop Rebuilding You while raising my three children with my husband here in Texas.
When I look back at that younger version of myself, who went from having a creative career and a life she knew so well to sitting at home feeling isolated and wondering whether she was making a difference, I realize how much that season shaped the work I do today.
I never would have imagined that the very experience that led me to seek help would eventually become part of the reason I help other women find their way back to themselves.
And I think that’s one of the most beautiful things about personal growth. Sometimes the seasons that leave us questioning who we are become the very experiences that help us discover who we’re capable of becoming.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road, and I think that’s something I’m still learning to embrace.
One of the biggest challenges for me has been learning how to build a business around something I’m genuinely passionate about. I love coaching. I love connecting with people, hearing their stories, and helping them experience those moments of transformation. But I’ve learned that being passionate about your work and knowing how to build a successful business around it are two very different things.
I’m naturally more introverted, so putting myself out there, marketing myself, and learning how to talk about what I do hasn’t always come easily. There have been plenty of moments when I’ve questioned myself, wondered whether I was doing enough, or compared my progress to where I thought I should be.
Balancing entrepreneurship with being a wife and raising three children has also come with its own challenges. There are seasons when I feel incredibly inspired and motivated, and others when I’m trying to figure out how to give my business the attention it needs while still being present for my family.
But I think one of the most interesting things about being a life coach is that I constantly have opportunities to practice the very things I teach.
I’ve had to learn how to navigate disappointment without making it mean something about my worth. I’ve had to challenge my own beliefs about success, become more comfortable with uncertainty, and learn to trust myself even when I don’t have all the answers.
And perhaps one of the biggest lessons has been realizing that growth doesn’t always look the way we expect it to.
Sometimes it looks like taking a chance on something before you feel ready. Sometimes it looks like continuing to show up when you’re not seeing the results you hoped for. And sometimes it means being willing to try something differently rather than deciding that something isn’t working.
I’m still very much in the process of building the business I envision, and I think it’s important to be honest about that.
But I also believe that every challenge has given me an opportunity to become more intentional about the kind of coach, business owner, and person I want to be.
I often remind myself that I don’t have to have everything figured out to keep moving forward. I just have to be willing to keep learning, growing, and taking the next step.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a certified life and relationship coach, and my work focuses on helping people navigate life’s challenges, rebuild their confidence and self-trust, and develop a stronger relationship with themselves.
While my coaching work supports both men and women through many different seasons of life, I’ve become especially passionate about helping women navigate betrayal and infidelity. That passion led me to create Rebuilding You, my six-week, faith-based, one-on-one coaching experience.
One of the things I’m most passionate about is helping people recognize that they have more influence over their lives than they may realize, even when they’re facing circumstances they never would have chosen.
I think it’s easy for us to become so focused on what’s happening around us, what other people are doing, or what we wish were different that we begin to lose sight of the things we actually have the ability to change.
This is especially true when someone has experienced betrayal. Their entire world can become centered around what happened, why it happened, and what the other person is going to do next. They may begin questioning their worth, their judgment, and even who they are outside of their relationship.
What I help my clients understand is that their healing and personal growth don’t have to depend entirely on someone else’s decisions.
My approach isn’t about telling people whether they should stay in their relationships, leave, forgive, or move on. It’s about helping them reconnect with themselves so they can begin making decisions from a place of confidence, clarity, and self-trust rather than fear.
Through my coaching, we explore things like emotional awareness, the meaning we attach to our experiences, shame, limiting beliefs, and our capacity to experience difficult emotions without allowing them to define our lives.
One of the concepts I love teaching is that we can experience two seemingly opposite emotions at the same time. We can feel grief and still experience joy. We can feel uncertainty and still move forward. We can be disappointed in our circumstances and still create a life that feels meaningful.
I think so many people unintentionally put their lives on hold, believing they have to wait until everything is resolved before they can begin feeling better. Part of my work is helping them discover that they can begin living again, even while they’re still figuring things out.
What I believe sets my coaching apart is the emphasis I place on the actual experience of transformation.
I love teaching tools and concepts, but information alone doesn’t always create change. Someone can intellectually understand that their worth isn’t determined by another person’s actions and still struggle to believe it emotionally.
That’s where I believe the one-on-one coaching relationship becomes so valuable.
It’s having someone help you recognize the thoughts and beliefs you may not even realize you’re carrying. It’s being able to explore difficult emotions without judgment or shame. And it’s experiencing those moments when something you’ve understood intellectually finally begins to feel true for you.
I don’t believe transformation comes from simply being told to think differently. I believe it happens when we begin to see ourselves differently, experience our emotions with greater understanding, and intentionally practice showing up in new ways.
My faith is also an important part of how I approach this work. I believe our worth is inherent and isn’t something we have to earn through our relationships, accomplishments, or other people’s approval. I want the people I work with to begin recognizing that truth for themselves.
As for what I’m most proud of, it’s the moments when someone begins to recognize their own strength again.
When someone who once felt powerless begins to see that they have choices. When someone who has spent so much time questioning themselves begins to trust their own judgment. Or when a person realizes that they don’t have to wait for someone else to change before they can begin creating a different experience of their life.
Those moments mean more to me than any business milestone.
Ultimately, I want my work to be about more than helping people get through a difficult season. I want to help them become someone they might never have imagined they were capable of becoming.
Because I believe that rebuilding your life isn’t always about starting over. Sometimes it’s about discovering who you are underneath everything you’ve been through.
Is there any advice you’d like to share with our readers who might just be starting out?
My biggest piece of advice for anyone just starting out would be to “try everything and believe that everything works.”
And when I say everything works, I don’t necessarily mean that everything is going to produce the exact result you’re hoping for. I mean that everything you experience has the potential to work in your favor if you’re willing to learn from it.
I think we’re often so quick to decide that something isn’t working. We try a strategy, invest in a course, hire a coach, attend a networking event, or put ourselves out there, and when we don’t see the results we expected, we get discouraged. We start criticizing the experience, questioning our decisions, or worse, judging ourselves.
But what if we approached everything with the belief that it’s all working for us?
Every course I’ve taken, every coach I’ve hired, every program I’ve joined, and every networking group I’ve been a part of has contributed something to my journey. Sometimes it’s a new skill, a different perspective, a meaningful connection, or simply learning what I want to do differently next time.
And sometimes, the value isn’t immediately obvious.
I could meet someone at a networking event and never mention my business. That doesn’t mean the interaction was a waste of time. I believe there’s value in how we show up in the world, the energy we bring into a room, the kindness we extend to others, and the relationships we build without expecting anything in return.
I don’t want to move through life measuring every interaction by what I can get out of it. I want to believe that the way I show up matters, whether or not I can immediately connect it to a business goal.
And this isn’t about repeating a positive affirmation in the mirror ten times and hoping it becomes true. It’s about genuinely developing the belief that every experience can serve a purpose, even when the outcome looks different from what we expected.
The second part of my advice is to try more things than you think you need to.
I think we sometimes give up after trying only a handful of strategies. We post on social media, attend a few networking events, or try a particular marketing approach, and when it doesn’t immediately lead to the business we envisioned, we decide it isn’t working.
But the truth is, we don’t always know what’s going to create the results we’re looking for.
What if the strategy that changes everything is the 50th thing you try? Or the 100th?
I’ve learned to approach building my business as a series of experiments. I have a hypothesis, I try something, I observe the results, and then I decide what I want to do next.
And when something doesn’t go the way I hoped, I try not to immediately blame the strategy or the circumstances. Instead, I ask myself questions like, “What could I have done differently? What didn’t I understand? What can I learn from this? And what am I going to try next?”
That’s where radical responsibility comes in for me.
It’s not about blaming myself when something doesn’t work. It’s about recognizing that I have the ability to learn, adjust, and make different choices moving forward.
I think there’s something incredibly empowering about that because it means I’m never completely at the mercy of an outcome. Even when I can’t control the result, I can take responsibility for how I respond to it and what I choose to do next.
And I’m still practicing this myself. I’m still experimenting, learning, and figuring things out as I continue building my business.
But I think that’s the beauty of entrepreneurship and personal growth. You don’t have to know exactly which path is going to lead you where you want to go. You just have to be willing to keep exploring, stay curious, and learn along the way.
So my advice would be to try the things that interest you, take the chances that scare you a little, and stop being so quick to label an experience as a failure.
Because sometimes the things that don’t give us the results we wanted are the very things that teach us what we need for the next opportunity.
“Everything works when we’re willing to learn from everything.”
Contact Info:
- Instagram: NicoleMaciasCoaching
- Facebook: https://www.facebook.com/nicole.macias.900
- LinkedIn: https://www.linkedin.com/in/nicolemaciascoach/
- Youtube: @NicoleMaciasCoaching
