Today we’d like to introduce you to Kimberly Lebaron.
Hi Kimberly, so excited to have you with us today. What can you tell us about your story?
I started my business idea four years ago after I had my first child. I loved all sports clothes, but four years there was a gap in the athletic wear industry. Since covid streetwear has become more popular, but I believe modest, supportive and cute activewear is still missing today. This is where my business idea emerged.
Once I had my product in mind, I started my business and journey as a designer. I started my business selling hats, then I moved to quality sourced activewear. Where I provided my customer’s high-quality products at an affordable price.
While I ran my business selling activewear, I began my journey as a fashion designer. I didn’t think it would take this long to produce a product idea into actual life. The designing process is much more complex and time-consuming than I could have ever imagined. But I’m so glad I started because I truly have a passion for it.
My idea of this product started from the fact that I love activewear matching sets. While I felt uncomfortable just wearing a plain sports bra. I loved the idea of providing women with a modest active top that was high quality, supportive and modest to match their leggings. Till this day, I have not found a top that has all three!
I’m so excited to share that I am in the process of this top’s design. I’m sure there will be obstacles during the design process, but I know I can overcome these situations because I am so passionate about providing this top for all women who want to feel confident, put together, and comfortable in a top that doesn’t need to be covered!
My estimated time for this top to launch is FW 2022, so I hope you can follow the journey along! For the time in between I’m creating custom collections that meet my brand’s quality control. I’m also so excited to share that we will be becoming a sustainable clothing company as well. For becoming a high-value company is really important to us!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has been a long road. The biggest struggles I’ve had is learning so much about an industry I had little to no knowledge about. Learning about all the marketing, manufacturing, and knowing where to source your products from, has taken two years of learning.
I’m also a mom of three and a wife and learning how to manage my time has been a struggle. Some weeks I am more of a mom, other times more of a wife, and moments of my life where I’m a businesswomen.
As you know, we’re big fans of Na’i Apparel. For our readers who might not be as familiar what can you tell them about the brand?
Na’i means FIRE 🔥 in the native language of the Tarahuamara’s. The indigenous culture is located in the Copper Canyon of Chihuahua, MX. Owner of Na’i is descendent of the Tarahuamara culture.
Their super athlete skills is an inspiration to the Na’I brand. The Tarahuamara’s can run up to 500 to 800 miles within a week barefoot and are known to be one of the best runners in the world!
Women run in their traditional clothing and the Na’i brand is inspired by their love of running! Women being active for the love of it!
Na’i is dedicated in providing luxury activewear that is stylish and comfortable so women can feel confident everyday and everywhere!
Do you have any memories from childhood that you can share with us?
I loved riding my bikes with all my neighborhood friends, just exercising for the love of it and having the time of my life without any worries in the world.
Pricing:
- Pricing starts at $15 to $80 depending on the piece of clothing
Contact Info:
- Website: https://naiapparel.com/
- Instagram: @naiapparel
- Facebook: @naiapparel1
