James Matlock III shared their story and experiences with us recently and you can find our conversation below.
James, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What is something outside of work that is bringing you joy lately?
Lately, I’ve found a lot of joy in training for a half marathon this fall. It’s been a New Year’s resolution of mine, and as the race gets closer, my runs are getting longer and stronger. I’m really proud of the progress I’ve made. Fitness for me is all about patience and consistent effort. It’s not something you can rush or just check off a list. That process of growth and pushing myself outside of work has been really rewarding.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m James Matlock and I’ve been serving as a school board member for Hutto ISD for the past five years. I’m really passionate about supporting our students, families, and teachers by helping guide the decisions that impact our schools. What makes this work meaningful to me is that I’m part of the community, not just on the board but also as a parent and neighbor, so I understand firsthand the challenges and opportunities our schools face. Right now, I’m focused on projects that promote equity, help students succeed, and get the community more involved because I believe strong schools create strong communitie
Okay, so here’s a deep one: Who saw you clearly before you could see yourself?
My wife saw me clearly before I could see myself. We’ve been together since we were teenagers, and even back then she believed I was capable of more than I ever imagined. She saw my potential, my leadership, and my ability to push through challenges long before I recognized those qualities in myself. Her belief in me has been a constant reminder to aim higher and to keep growing, both personally and in the work I do for my community.
What fear has held you back the most in your life?
The fear that has held me back the most is the fear of failing in front of others. I’ve always wanted to get things right the first time, and in the past, that kept me from taking certain risks or trying new things. Over time, I’ve learned that failure isn’t the opposite of success, it’s part of it. The moments when I’ve pushed past that fear have been the times I’ve grown the most, both personally and professionally.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief you used to hold tightly but now think was naive or wrong?
I used to believe that I could do everything on my own if I just worked hard enough. Over time, I’ve learned that real success comes from working with others and leaning on the strengths of a team. Whether it’s in my role on the school board, in my personal goals, or in my family life, the most meaningful accomplishments have always come when I was surrounded by people who shared the vision and were willing to work together to make it happen. It really does take a village.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
I hope people say that I was someone who loved his family deeply and showed up for them every day. I want them to remember that I cared about my community just as much, and that I worked to make it a better place for the people who came after me. If the story people tell is that I was a devoted husband and father, and that I used my time and energy to lift others up, then I’ll feel like I lived my life the right way.
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