Today we’d like to introduce you to Carolyn Lowe. They and their team shared their story with us below:
Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, Email Marketing, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Through paid Facebook and Instagram ads, her team grew an apparel and footwear company from $0-12M in 18 months. Carolyn’s goal is to help 1000 brands grow profitably. So far, they have helped nearly 200, so she is 800 away from retirement! Before founding ROI Swift, Carolyn ran Global marketing and events for an NPD company and consulted for many brands, including DirecTV, Callaway Golf, etc. Before that, she held various marketing leadership positions at Dell, Inc. Carolyn is the author of Business Do’s and Absolute Don’ts: Applied Wisdom from my work with Dell, Costco, Amazon, and Multiple Startups—the release date of September 14, 2021.
Fun facts about Carolyn: She once won $10,000 on the radio and wished she had saved it to invest in Google or Amazon two decades later. She lives in Austin, TX, and is married with two children. Carolyn has her pilot’s license, though she has no time to fly anymore.
Alright, let’s dig a little deeper into the story – has it been an easy path overall, and if not, what challenges have you had to overcome?
Everything from making bad hires to COVID to having to fire clients to protect our team sales was a struggle since we had a lot of referrals but not a repeatable process. 8 years later, we have figured it out!
Appreciate you sharing that. What should we know about ROI Swift?
On a Mission to Help 1000 Brands Grow Profitably by 2030! We’re ROI Swift, a digital marketing company based in Austin, Texas. We specialize in Amazon Marketplace, Paid Social Advertising, Google Ads, and Klaviyo to bring real results to your brand. Our team focuses on building partnerships with emerging e-commerce brands looking for strategic and responsive industry experts to transform their business, boost profits, and grow. We drive conversions online!
Amazon Management
Expert account management on Amazon Seller Central, including optimizing listings for visibility, maximizing Amazon advertising opportunities, keeping current on policy and compliance changes, and leveraging Amazon’s marketplace tools.
Paid Social Advertising
Expert-driven guidance for profit-focused Social ad spending with a full funnel customer journey that reaches the right audience; we create campaigns that convert, interpret analytics and algorithms and maximize revenue with PPC spending.
Paid Search Advertising
Boost sales and increased profits with targeted Google and Bing ad spend designed to reach and convert your customers with our team’s strategically crafted ad campaigns and custom insight reports.
Can you share something surprising about yourself?
I am an accidental entrepreneur. I didn’t set out to start a company. I was looking for a referral in case my job went away, and I met 2 people and started a company 30 days later.
Pricing:
- Amazon Management: starting at $4500/month
- Paid Search Management: 15% of Spend, Minimum of $3000/month
- Paid Social Management: 15% of Spend. Minimum of $4000/month
Contact Info:
- Website: https://roiswift.com
- Linkedin: https://www.linkedin.com/company/roi-swift/
