Today we’d like to introduce you to Felix Jaimes.
Hi Felix , we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
It all started in high school when I began hand-drawing classmates’ names so they could decorate their binders. What felt small at the time ended up being the beginning of everything. One night, while I was flipping burgers at Sonic — it was half-price Tuesday, and I remember burning my hands during the rush — I got a call on my break that changed my life. A recruiter from the Art Institute told me I had been highly recommended by one of my high school teachers and invited me to tour the school. I enrolled the very same day. If it weren’t for that teacher who saw potential in me before I fully saw it in myself, I may have never started this career.
I went on to earn my bachelor’s degree in Graphic & Web Design and later returned to school to study Digital Marketing. After graduating, I worked with several agencies around town to gain hands-on experience, always with one goal in mind: to eventually launch my own creative studio.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely not — owning a business is one of the most challenging journeys you can take. It’s one thing to master your craft, but it’s another to understand how to actually run a business. My work–life balance was tested, and one of the scariest parts was not having the security of a steady paycheck. You’re constantly wearing multiple hats at once while making sure projects are delivered on time and clients are taken care of. Growing up with parents who were business owners, I always knew I wanted to follow in their footsteps, but that didn’t make it easy. I had to quickly learn how to manage my time, lead projects efficiently, and stay organized, because if I didn’t, everything would fall behind.
Thanks – so what else should our readers know about Forty4 Design?
We are Forty4 Design, a boutique creative agency rooted in culture, community, and bold creativity. Based in Austin, Texas, we help brands break through the noise with strategic thinking, standout design, and impactful marketing that truly connects with audiences. From branding and websites to marketing and immersive brand experiences, we bring creative visions to life.
We specialize in:
Brand Strategy
Brand Experiences
Visual Identity Design
Web Design & Development
Marketing
We’re known for bringing culture, authenticity, and attitude into every project, designing brands that stand apart, not fit in. Clients love that we don’t just design beautiful things; we help them tell powerful stories and create meaningful connections.
What Sets Us Apart:
Our creative heritage, rooted in street art, self-expression, and culture, gives us a distinct perspective that brings attitude and originality to every brand we work with. We pair that lens with strategic depth, building brands with intention and purpose, backed by thoughtful planning. Our process is deeply collaborative, a true partnership, where we immerse ourselves in our clients’ goals and work side by side to achieve meaningful outcomes. Above all, we focus on impact, delivering work that drives brand awareness and growth, creating results that truly matter.
We’re proud of every brand we’ve helped define and elevate — from small businesses to growing organizations — but especially the work that pushes boundaries and reinvents how brands show up. Our team’s commitment to bold ideas and thoughtful strategy is at the core of what makes us proud as a brand. Whether it’s a full visual identity, a high-performing website, or an immersive activation, our goal is to help brands make an impression.
How People Can Work With Us:
Readers can start a project or book a discovery call at Forty4.design, connect with us on all major social media platforms, or reach out directly through our contact form or email to discuss custom creative projects.
Do you have recommendations for books, apps, blogs, etc?
Sell Like Crazy by Sabri Suby – Written by the founder and CEO of King Kong. Suby is considered a pioneer in the digital marketing field.
The Creative Act: A Way of Being by Rick Rubin – The book explores creativity as a spiritual practice of self-expression.
ATX Urban Art – Keeps me deeply connected to the local creative community and culture, especially with my background in street art.
Sprint by Jake Knapp – A practical framework for solving big problems quickly and testing ideas efficiently.
Pricing:
- Pricing differs as all our services are tailored specifically to each client’s goals.
Contact Info:
- Website: https://forty4.design/
- Instagram: https://www.instagram.com/forty4design/
- Facebook: https://www.facebook.com/forty4design/
- LinkedIn: https://linkedin.com/company/forty4design
- Youtube: https://www.youtube.com/@forty4design
