Today we’d like to introduce you to Julie Korioth.
Hi Julie, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, let’s briefly walk us through how you got to where you are today.
My name is Julie Korioth, and I’m the founder and CEO of Nui, a revolutionary mental performance app for athletes. My story is one of passion, vision, and unwavering dedication. My journey is not just about building a successful tech startup; it’s a story of addressing a deeply personal and often overlooked aspect of athletic life – mental health. It has been a unique blend of personal experiences and professional expertise that has carved my path. With my son being a basketball player and me closely connected with this world, I witnessed athletes’ immense pressures – the highs and lows on and off the field and the challenge of balancing rigorous training schedules with academic demands. But I have a daughter, too, so I’m passionate about athletes and the next generation. We are starting with athletes, but we plan to one day have a community for all kids and their interests. This firsthand experience ignited a passion to make a difference in the lives of young athletes and, eventually, young actors, musicians, scientists, and more. After receiving a master’s in Counseling, many coaching certificates, and, more importantly, learning from my challenges with mental health, I keenly understand mental health challenges, so I set out to create Nui. The vision was clear – to develop an app that was more than just a tool but a haven for athletes to access support, resources, and a community that understood their unique challenges. From conducting in-depth research to engaging with athletes, coaches, and mental performance professionals, every step in Nui’s development is guided by empathy and an unwavering commitment to its users.
It wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Navigating the entrepreneur world to help others with their mental health has been no small feat. I have faced and overcome numerous challenges, from funding, changing the company direction and name, and technological hurdles to understanding the nuanced needs of athletes. The result was an app that offered masterclasses from sports professionals and other professionals in their fields, mentorship, and AI-driven personalized coaching – each feature a testament to Nui’s commitment to empowering athletes in their mental health journey and guiding them as they create their mental performance playbook within the app.
Thanks for sharing that. So, you could tell us more about your business next.
We are in an exciting development phase, working diligently on our Minimum Viable Product (MVP). We’re conducting a beta run to fine-tune our features and ensure they align perfectly with our users’ needs. This step is crucial for providing an app that truly resonates with and supports the athletic community.
We’re thrilled to announce that Nui is set to launch in mid-March. Our platform is not just an app; it’s a comprehensive ecosystem that offers a range of services and features to support mental health. From personalized routines and AI-driven coaching to peer support and professional insights, Nui is designed to be a safe space for athletes striving for mental and emotional resilience.
Specialization and Recognition: Nui is renowned for its holistic approach to mental performance in the athletic community. We offer a suite of features, including:
- Masterclasses from Pros: Exclusive insights from top-tier professionals in the sports world, providing strategies for mental resilience.
- Mentorship Support: A secure platform for athletes to connect, share experiences, and learn from each other, fostering a supportive ecosystem.
- Routine Setup Feature: Assists athletes in crafting and monitoring mental performance playbook for routines, informed by practices from professionals in the sports world.
- Personalized AI Coach: An AI-driven coach that offers bespoke exercises and mental fitness regimens tailored to each athlete’s needs.
- Differentiation: Our deep understanding of the athlete’s mindset and their unique pressures sets Nui apart. Unlike other mental health apps, Nui is crafted with the specific needs of athletes, ensuring that our solutions are relevant, effective, and easily integrated into their daily lives.
- Brand Pride: We are proud of our commitment to addressing and proactively supporting college athletes’ mental health. Nui has become a symbol of empowerment and resilience, providing tools and resources beyond traditional mental health support.
Message to Readers: We want you to know that Nui is more than an app; it’s a movement towards changing the mental health narrative in sports. We are dedicated to creating a world where mental fitness is given the same priority as physical fitness and where athletes are equipped to tackle mental challenges with as much confidence as they approach their sport. Our commitment is to continue innovating and providing solutions that make a real difference in the lives of young athletes. With Nui, we are not just offering services; we are building a community and a support system that understands, empowers, and uplifts college athletes at every step of their journey.
Let’s talk about our city – what do you love? What do you not love?
Contact Info:
- Website: www.getnui.com
- Instagram: @nui_community
- Facebook: Nui_community
- Linkedin: Julie Korioth
- Youtube: nui_community
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