Today we’d like to introduce you to Tara Laferrara.
Hi Tara, please kick things off for us with an introduction to yourself and your story.
I’ve been in the fitness industry for ten years and an athlete for double that. All of my adult life has been spent roaming the city of Denver and my husband, dog and I have just made the leap to move to Austin.
I started as a runner turned group fitness instructor. I was a sprinter in high school and college, then ran long distance because that’s all I really knew. After that, I got my personal training certification and that’s when my fitness interests really evolved. Since then, I’ve been certified in 200-RYT, mobility and durability, kettlebells, and Olympic Weightlifting. I started a monthly workout subscription called the TL Method in 2018 and have since created a web app, have two ebooks, a small-group intensive program called The Academy by the TL Method, and have two brand new programs coming out in 2022.
All of the work I do now is online, but my lovelies on the gym floor and within communities. I’m looking forward to expanding my network outside of Denver and even more into the online space next year!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Is there ever a smooth road? Progress isn’t linear and without mistakes/failures along the way, we wouldn’t be able to grow!
Starting before your ready is something I pride myself in, but I do feel like sometimes that can cause more havoc than not. I wish I did more research on specific programs, contractors, equipment, business partnership, brands, etc… but you learn from those flaws and continue to bloom!
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
My brand is TARA LAFERRARA, which yes, is just my name but there’s a lot of different paths in the brand. TL Method is my affordable, accessible, and easy-to-use workout program. All you have to do is login to see your workout of the day. You only need minimal equipment, time, and space. This web app has everything you could possibly need in a workout subscription and we pride ourselves on continuously improving the platform and how it works.
The Academy by the TL Method is my small-group, women-only, application-based program focused on your health and wellness journey through a very holistic approach. It’s way beyond just the workouts, we deep dive into nutrition, mindset, recovery, hormones, meditation, and so much more. It’s an eight-week program that you will be guaranteed a new friend and a new appreciation for how much you and your body can do.
Movement is the baseline to success in relationships, career growth, health, and everything in between but there is so much than just your hour-long workout and whether you can get it in or not. No matter what we do at TL brand, we take small, sustainable steps to give you longterm-sustainable healthy habits.
Are there any important lessons you’ve learned that you can share with us?
Ask for help.
Pricing:
- TL Method $39/month
- 25 Bodyweight Workouts You Can Do Anywhere $24.99
- 32 Easy, Vegetarian Recipes $14.99
Contact Info:
- Email: tara@taralaferrara.com
- Website: https://www.taralaferrara.com/
- Instagram: instagram.com/taralaferrara
- Facebook: facebook.com/taralaferrara
- Twitter: twitter.com/taralaferrara
- Youtube: youtube.com/taralaferrara
